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A combined HBO Max/Discovery+ could be bigger than Disney+

Tim Baysinger
Mar 30, 2022
Reproduced from Apptopia; Chart: Axios Visuals

The forthcoming rollup of Discovery+ and HBO Max could make it the No. 2 streaming service in terms of market share, according to mobile data of monthly active users from Apptopia.

Why it matters: It backs up the belief that smaller streaming services will probably need to consolidate in order to compete.

  • Separately, HBO Max's market share is 10.4%, while Discovery+ is 2.1%.

Yes, but: From a pure subscriber count, HBO Max/Discovery+ would come close to 100 million, putting it around 30 million shy of Disney+.

  • As of the end of 2021, HBO Max has 73 million global subscribers (including those who still pay only for HBO). Discovery has around 22 million.
  • Disney+ has nearly 130 million subscribers.
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