First look: Site neutral ads ramp up
Americans for Prosperity is launching a six-figure digital and TV ad campaign today pressing Congress to include site-neutral policy reforms in future legislative packages.
Why it matters: It adds to the drumbeat for making hospital payment reforms part of a government spending deal or some other must-pass vehicle early next year.
- "Why does Medicare pay hospital doctors more than independent doctors for the exact same service?" asks a narrator in the latest commercial. "No one should pay more for health care based on where they get it."
- The conservative group said it's pushing for site-neutral legislation in 2024 but not necessarily expecting it will be part of a government funding deal.
Of note: AFP isn't the only group to wade into the issue. The physician group the Committee to Protect Health Care also started a digital campaign on Tuesday pushing for doctors to contact their members of Congress and ask them to enact site-neutral policies.
- It's a five-figure campaign running through the end of the year in 10 states, including battlegrounds Montana, Nevada, Ohio and Pennsylvania, according to the group.
The other side: Hospitals have also recently ramped up their advertising against site-neutral efforts.
- The American Hospital Association launched a TV ad in September that asked Congress to reject such policies.