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First look: Site neutral ads ramp up

Nov 29, 2023
illustration of a hospital surrounded by circles overlaid with the capitol building and legal text

Illustration: Tiffany Herring/Axios

Americans for Prosperity is launching a six-figure digital and TV ad campaign today pressing Congress to include site-neutral policy reforms in future legislative packages.

Why it matters: It adds to the drumbeat for making hospital payment reforms part of a government spending deal or some other must-pass vehicle early next year.

Details: The 30-second ad is due to run in the D.C. metro area for about a month. AFP earlier this year ran digital ads promoting site-neutral policies in 56 congressional districts.

  • "Why does Medicare pay hospital doctors more than independent doctors for the exact same service?" asks a narrator in the latest commercial. "No one should pay more for health care based on where they get it."
  • The conservative group said it's pushing for site-neutral legislation in 2024 but not necessarily expecting it will be part of a government funding deal.

Of note: AFP isn't the only group to wade into the issue. The physician group the Committee to Protect Health Care also started a digital campaign on Tuesday pushing for doctors to contact their members of Congress and ask them to enact site-neutral policies.

  • It's a five-figure campaign running through the end of the year in 10 states, including battlegrounds Montana, Nevada, Ohio and Pennsylvania, according to the group.

The other side: Hospitals have also recently ramped up their advertising against site-neutral efforts.

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