C14, a New York-based web3 payments firm, is coming to market having raised $2.5 million in seed funding led by General Catalyst, the company tells Ryan exclusively.

Why it matters: With Wyre winding down, there's an opportunity for alternative crypto on-ramps — particularly in emerging markets.

How it works: C14 built a platform for embedding purchases of digital assets onto websites and decentralized applications (dApps), focusing on international and localized payment options in emerging markets.

• As a result, the firm hopes to go beyond just debit and credit card processing in the U.S., Canada and the European Union.
• It supports PIX transactions in Brazil and plans to roll out localized payment options in other regions throughout 2023.

Between the lines: Founder and CEO Erich Grant was at Wyre from April 2021 to February 2022. While at Wyre, Grant saw some of the problems crypto ramp companies encounter.

• "It's still very hard for most people in most places to get access to most assets," Grant tells Axios.
• "Most people in the world don't have credit cards or debit cards," he adds. "So if you say you can on-ramp a user from Mexico or South Africa through card networks, that's technically true, but very few people can actually use it."

The latest: On the partner side, C14 launched with Evmos and has added support for Ethereum and Aurora, among other assets.

• It is also working to get embedded through crypto ecosystems such as Hedera, Aleph Zero and LGCY Network.

Of note: So far, C14 has registered with FinCEN in the U.S., FinTRAC in Canada and has obtained a virtual asset service provider designation in Lithuania.

• Other investors in the round include Fin Capital, Cipholio and Istari Ventures, among others.