Carolyn Kaster / AP

America First Policies, run by veterans of the Trump operation, will expand their digital ad campaign beginning today to include a Facebook component that will utilize Facebook's brand new tool that lets constituents call elected officials straight from the News Feed.

Why it matters: The same tactics that these campaign vets (namely Brad Pascale and Katie Walsh) used to elect Trump are being used to raise grassroots support for lawmakers who endorse Trump's agenda. Sources say the strategic use of Facebook is meant to mimic the success the campaign saw using a near 50/50 digital/TV split, focusing its digital efforts on activating engagement through Facebook.

The details: The buy is part of a $500K+ digital investment in a combined Facebook and Twitter campaign that thanks the 12 House members of the #ROC — RepealObamaCareCaucus — who supported the repeal/replace effort that failed to make it to a vote last month.

What's next: The group hopes to expand its target set of 12 members and to eventually spend an equal amount in digital ads, as well as TV, with the campaign totaling $3 million.

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SurveyMonkey poll: Trump improves, but not enough

Trump and Biden during the final debate. Photo: Xinhua/Liu Jie via Getty Images

President Trump's final debate performance exceeded Americans' expectations, but it wasn't enough to shift the dynamics that left him trailing Joe Biden across most measures, according to a new Axios-SurveyMonkey poll.

What they're saying: "Liar" was the word used most by debate watchers to describe Trump's performance, followed by "lies," "strong," "presidential" and "childish." "Presidential" was the word used most to describe Biden's performance, followed by "liar," "weak," "expected" and "honest."

Hunter Biden saga dominates online debate

Data: NewsWhip; Table: Axios Visuals

The mainstream media turned away. But online, President Trump's charges about Hunter Biden were by far the dominant storyline about the final presidential debate, according to exclusive NewsWhip data provided to Axios.

  • Coverage of business dealings by Joe Biden's son — and pre-debate allegations by one of his former business associates, Tony Bobulinski — garnered more than twice as much online activity (likes, comments, shares) as the runner-up.