Carolyn Kaster / AP

America First Policies, run by veterans of the Trump operation, will expand their digital ad campaign beginning today to include a Facebook component that will utilize Facebook's brand new tool that lets constituents call elected officials straight from the News Feed.

Why it matters: The same tactics that these campaign vets (namely Brad Pascale and Katie Walsh) used to elect Trump are being used to raise grassroots support for lawmakers who endorse Trump's agenda. Sources say the strategic use of Facebook is meant to mimic the success the campaign saw using a near 50/50 digital/TV split, focusing its digital efforts on activating engagement through Facebook.

The details: The buy is part of a $500K+ digital investment in a combined Facebook and Twitter campaign that thanks the 12 House members of the #ROC — RepealObamaCareCaucus — who supported the repeal/replace effort that failed to make it to a vote last month.

What's next: The group hopes to expand its target set of 12 members and to eventually spend an equal amount in digital ads, as well as TV, with the campaign totaling $3 million.

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The new buyout barons

Illustration: Eniola Odetunde/Axios

Last month I wrote that SPACs are the new IPOs. But I may have understated it, because SPACs are also becoming the new private equity.

By the numbers: Short for "special purpose acquisition company," SPACs have raised $24 billion so far in 2020, with a loaded pipeline of upcoming offerings. U.S. buyout firms raised nearly $102 billion through the end of June — a much larger amount, but not so much larger that the two can't play on the same field.

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Macron visits Beirut promising a "new political pact" for Lebanon

Macron visits the hard-hit Gemmayzeh neighborhood. Photo: AFP via Getty Images

French President Emmanuel Macron walked through the blast-damaged streets of Beirut on Thursday, swarmed by people chanting for the fall of Lebanon's government and pleading for international aid.

Why it matters: Lebanon is at a breaking point. Its economy was collapsing and its government hardly functioning — all before a massive explosion destroyed swathes of the capital city, including its vital port.

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The PGA Championship is golf's first major in over a year

Photo: Gary Kellner/PGA of America via Getty Images

The 2020 PGA Championship tees off Thursday at San Francisco's TPC Harding Park, which is hosting its first-ever major.

Why it matters: It's the first major in more than a year — and the first of seven majors in the next 12 months. Though there won't be any fans in attendance, the excitement is palpable.