Photo: Wodicka/ullstein bild via Getty Images

Viagra is blue. Nexium is purple. Those color schemes have been integral to the drugs’ marketing, and thus their sales, and thus the billions of dollars they’ve made for their manufacturers. And those colors weren’t an accident.

“We typically select a brand’s colors palette and logo years before launch, based on deep customer insights," Eli Lilly told BioPharma Dive for this thorough exploration of the color-selection process.

Several factors affect drugmakers’ dye decisions, according to the report:

  • Drugmakers don’t want their products to be the same color as competing products.
  • The color of the pill itself integrates into the drug’s overall marketing scheme.
  • Regulatory requirements limit certain ingredients, which limits color options.
  • Different colors have different meanings in different parts of the world.
  • As with any other design choice, colors like red and orange suggest stimulus, while shades of blue imply serenity. So the color depends on what the drug does.

"If you have a product for, let's just say a dermatology product for psoriasis, you're not going to make the color red because that reminds people of inflammation. You're not going to use the color yellow for something treating an infection because that reminds you of pus," Dave Traini, the creative director at a health care advertising agency, told BioPharma Dive.

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Updated 4 hours ago - Politics & Policy

Coronavirus dashboard

Illustration: Aïda Amer/Axios

  1. Global: Total confirmed cases as of 4:30 p.m. ET: 21,020,216 — Total deaths: 761,393— Total recoveries: 13,048,303Map.
  2. U.S.: Total confirmed cases as of 4:30 p.m. ET: 5,289,323 — Total deaths: 167,948 — Total recoveries: 1,774,648 — Total tests: 64,831,306Map.
  3. Health: CDC: Survivors of COVID-19 have up to three months of immunity Fauci believes normalcy will return by "the end of 2021" with vaccine — The pandemic's toll on mental health.
  4. Business: How small businesses got stiffed — Unemployment starts moving in the right direction.
  5. Cities: Coronavirus pandemic dims NYC's annual 9/11 Tribute in Light.
  6. Politics: Biden signals fall strategy with new ads.

Harris: "Women are going to be a priority" in Biden administration

Sen. Kamala Harris at an event in Wilmington, Del. Photo: Drew Angerer/Getty Images

In her first sit-down interview since being named Joe Biden's running mate, Sen. Kamala Harris talked about what she'll do to fight for women if elected VP, and how the Democrats are thinking about voter turnout strategies ahead of November.

What they're saying: "In a Biden-Harris administration women are going to be a priority, understanding that women have many priorities and all of them must be acknowledged," Harris told The 19th*'s Errin Haines-Whack.

Facebook goes after Apple

Illustration: Lazaro Gamio/Axios

Facebook is seeking to force a face-off with Apple over its 30% in-app purchase commission fee, which Facebook suggests hurts small businesses struggling to get by during the pandemic.

The big picture: Facebook has never publicly gone after Apple, a key strategic partner, this aggressively. Both companies face antitrust scrutiny, which in Apple's case has centered on the very fee structure Facebook is now attacking.