Photo: Tom Kelley/Getty Images

Federal regulations require drug companies to include both major and minor side effects in their direct-to-consumer advertising — the risk of heart attacks as well as, say, dry mouth.

Why it matters: All of that information may be overwhelming consumers, causing them not to internalize the most significant risks, according to Scientific American.

Details: Researchers asked a group of people to read 2 print ads for Lunesta, the sleep aid. One was the actual ad, featuring 2 major side effects and 2 minor ones; the other only included the major side effects.

  • People who read the ad with more side effects rated the drug as safer, and thus more appealing, than people who only saw the major ones.
  • Researchers got the same results when they played the full radio ad for Cymbalta vs. an edited version that eliminated minor side effects.

What they found: Presenting people with a lot of information can dilute each piece of information, the researchers said — if you want people to really hear 1 thing, you shouldn't also tell them 20 other things at the same time.

  • In mock-up print ads, putting the major side effects in a bold font seemed to help people remember them better, even with minor side effects still listed in regular type.

Go deeper: Hospitals are making a lot of money on outpatient drugs

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The U.S. is now playing by China's internet rules

Illustration: Aïda Amer/Axios

President Trump's crackdown on TikTok suggests that the U.S. government is starting to see the internet more like China does — as a network that countries can and should control within their borders.

The big picture: Today's global internet has split into three zones, according to many observers: The EU's privacy-focused network; China's government-dominated network; and the U.S.-led network dominated by a handful of American companies. TikTok's fate suggests China's model has U.S. fans as well.

GOP plans "nightly surprise" for revamped convention

President Trump at the 2016 Republican National Convention. Photo: Bill Clark/Getty Images

The reworked Republican National Convention will be a four-night spectacle including still-under-wraps venues, a 10 p.m. "nightly surprise" and guests and themes playing to "the forgotten men and women of America," two senior Trump campaign officials involved tell Axios.

Driving the news: The messaging will focus heavily on "very granular details" of what a second term for President Trump would look like — answering a question Trump left hanging in a Fox News event earlier this summer — and attack cancel culture, "radical elements" of society and threats to public safety.

49 mins ago - Health

Axios-Ipsos poll: Fear of voting

Data: Axios/Ipsos poll; Note: ±3.0% margin of error for the total sample; Chart: Andrew Witherspoon/Axios

Democrats are twice as likely as Republicans to worry about in-person voting — with nearly two in three seeing it as a large or moderate risk to their health — according to this week's installment of the Axios-Ipsos Coronavirus Index.

Why it matters: This could pose a significant disadvantage for Joe Biden and other Democratic candidates in November if the pattern holds — especially in states where high infection rates persist, or where there are significant hurdles to mail-in, absentee or early voting.