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Photo: M. Anthony Nesmith/Icon Sportswire via Getty Images

The Premier Lacrosse League has signed a title sponsorship deal with Ticketmaster, meaning the league will be known as the Premier Lacrosse League, powered by Ticketmaster as it embarks on its second season.

Why it matters: While the PLL's inaugural campaign was a success by almost any metric, ticketing proved to be a challenge given the league's tour-based model, which saw all six teams (now seven) play in a different city each weekend.

"We used eight different ticketing providers in Year 1 because of the differentiation from venue to venue, so making it easier to access tickets will be beneficial. And since we're a true single-entity and do everything in-house (ticket sales, team merchandise, etc), Ticketmaster's full suite of services is going to help us understand our audience and acquire new fans."
— PLL co-founder Paul Rabil tells Axios

The big picture: Ticketmaster joins a growing list of sponsors (Adidas, Capital One, Gatorade) that have made significant investments in the PLL, which is hoping to make "pro lacrosse player" a more viable career path than it's ever been before.

  • Any investment in the PLL is an investment in lacrosse as a whole, and if the league succeeds in the long run, the trickle-down effects will be felt at the college, high school and even youth levels.

Similar deals: The NBA's development league changed from the D-League to the G League in 2017 after striking a deal with Gatorade, and from 2007 to 2016, England's Premier League was known as the Barclays Premier League.

Coming next week ... Checking in on the world of college lacrosse.

Go deeper

Dave Lawler, author of World
1 min ago - World

China's Xi Jinping congratulates Biden on election win

Photo: Paul J. Richards/AFP via Getty Images

Chinese President Xi Jinping sent a message to President-elect Biden on Wednesday to congratulate him on his election victory, according to the Xinhua state news agency.

Why it matters: China's foreign ministry offered Biden a belated, and tentative, congratulations on Nov. 13, but Xi had not personally acknowledged Biden's win. The leaders of Brazil, Mexico and Russia are among the very few leaders still declining to congratulate Biden.

This story is breaking news. Please check back for updates.

Kendall Baker, author of Sports
53 mins ago - Sports

College basketball is back

Illustration: Sarah Grillo/Axios

A new season of college basketball begins Wednesday, and the goal is clear: March Madness must be played.

Why it matters: On March 12, 2020, the lights went out on college basketball, depriving teams like Baylor (who won our tournament simulation), Dayton, San Diego State and Florida State of perhaps their best chance to win a national championship.

59 mins ago - World

Scoop: Israeli military prepares for possibility Trump will strike Iran

Defense Minister Benny Gantz attends a cabinet meeting. Photo: Abir Sultan/POOL/AFP via Getty

The Israel Defense Forces have in recent weeks been instructed to prepare for the possibility that the U.S. will conduct a military strike against Iran before President Trump leaves office, senior Israeli officials tell me.

Why it matters: The Israeli government instructed the IDF to undertake the preparations not because of any intelligence or assessment that Trump will order such a strike, but because senior Israeli officials anticipate “a very sensitive period” ahead of Biden's inauguration on Jan. 20.