Photo: M. Anthony Nesmith/Icon Sportswire via Getty Images

The Premier Lacrosse League has signed a title sponsorship deal with Ticketmaster, meaning the league will be known as the Premier Lacrosse League, powered by Ticketmaster as it embarks on its second season.

Why it matters: While the PLL's inaugural campaign was a success by almost any metric, ticketing proved to be a challenge given the league's tour-based model, which saw all six teams (now seven) play in a different city each weekend.

"We used eight different ticketing providers in Year 1 because of the differentiation from venue to venue, so making it easier to access tickets will be beneficial. And since we're a true single-entity and do everything in-house (ticket sales, team merchandise, etc), Ticketmaster's full suite of services is going to help us understand our audience and acquire new fans."
— PLL co-founder Paul Rabil tells Axios

The big picture: Ticketmaster joins a growing list of sponsors (Adidas, Capital One, Gatorade) that have made significant investments in the PLL, which is hoping to make "pro lacrosse player" a more viable career path than it's ever been before.

  • Any investment in the PLL is an investment in lacrosse as a whole, and if the league succeeds in the long run, the trickle-down effects will be felt at the college, high school and even youth levels.

Similar deals: The NBA's development league changed from the D-League to the G League in 2017 after striking a deal with Gatorade, and from 2007 to 2016, England's Premier League was known as the Barclays Premier League.

Coming next week ... Checking in on the world of college lacrosse.

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Supreme Court Justice Ruth Bader Ginsburg dies at 87

Ruth Bader Ginsburg. Photo: Tom Brenner/Getty Images

Justice Ruth Bader Ginsburg has died of metastatic pancreatic cancer at age 87, the Supreme Court announced Friday evening.

Why it matters: Ginsburg had suffered from serious health issues over the past few years. Her death sets up a fight over filling a Supreme Court seat with less than 50 days until the election.

NYT: White House drug price negotiations broke down over $100 "Trump Cards"

President Trump with Mark Meadows, his chief of staff, on Sept. 3 at Andrews Air Force Base in Maryland. Photo: Mandel Ngan/AFP via Getty Images

Negotiations on a deal between the White House and pharmaceutical industry to lower drug prices broke down last month after Mark Meadows, the president's chief of staff, insisted that drugmakers pay for $100 cash cards to be mailed to seniors before the election, according to the New York Times.

Why it matters: Some of the drug companies feared that in agreeing to the prescription cards — reportedly dubbed "Trump Cards" by some in the pharmaceutical industry — they would boost Trump's political standing weeks ahead of Election Day with voters over 65, a group that is crucial to the president's reelection bid, per the Times.

In photos: Virginians line up for hours on first day of early voting

Photo: Andrew Caballero-Reynolds/AFP via Getty Images

In some parts of Virginia, people waited in line up to four hours to cast their ballots on the first day of early voting, according to the Washington Post.

The big picture: The COVID-19 pandemic seems to already have an impact on how people cast their votes this election season. As many as 80 million Americans are expected to vote early, by mail or in person, Tom Bonier, CEO of TargetSmart, a Democratic political data firm, told Axios in August.