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Political ad buyers skeptical of new disclosure bill

Lazaro Gamio / Axios

Political advertisers have some doubts when it comes to the Honest Ads Act, a bill put forward Thursday to increase political ad disclosures. According to several political ad buyers with experience buying ads on an array of platforms, the bill — while well-intentioned — is far-reaching and would be difficult to enforce. Some argue that the new disclosure rules would force advertisers to disclose highly specialized and proprietary information used by campaigns and their vendors.

Why it matters: Political advertisers expressed concern going into the legislative process that lawmakers with little understanding of the programmatic (automated) political ad-buying landscape would create rules that could not be easily implemented, or ones that would have unforeseen consequences. While many worked with lawmakers ahead of Thursday's bill unveiling to provide recommendations, some worry that the bill still has clauses that would cause adverse affects on privacy.