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Reproduced from The Nielsen Total Audience Report, February 2020; Chart: Axios Visuals

Luminary is expanding its service to three new countries, New Zealand, South Africa, and Ireland, sources tell Axios.

Why it matters: Its subscription podcast offering is bolstered by offering dozens of podcasts to users exclusively on its platform. Most Americans subscribe to multiple video services, but not multiple audio services, according to Nielsen. But that could soon change if more podcasts begin to be offered exclusively on certain platforms.

  • The move expands Luminary's footprint to Africa for the first time and doubles its international presence, which to date was only Canada, the U.K. and Australia.

What's happening: Luminary's global expansion comes on the heels of the announcement that Richard Plepler has joined its board of directors and that former HBO President and CRO Simon Sutton has joined as CEO.

  • The company raised $100 million last year to become the "Netflix" of podcasts.

The big picture: Podcasts companies are looking to invest more in their own exclusive content to lure users to pay subscription fees to their services.

  • Apple will reportedly fund exclusive podcasts for its platform. Bloomberg reported last month that Apple is also planing to make original podcasts promoting its TV shows.
  • Spotify announced Wednesday plans to acquire The Ringer, a sports media company founded by former ESPN personality Bill Simmons. It's the latest in Spotify's roughly $500 million investment in podcasting.
  • The Ringer shows that are currently exclusive on podcast platforms like Luminary and Pandora will remain exclusive.
  • The programs available on all podcast platforms will be available everywhere for the foreseeable future. There may be some podcasts from The Ringer that become Spotify exclusives in the future, although that's not expected to be the case for the most part.

Why it matters: Via Axios' Ina Fried: "The big question is whether this (Ringer deal) and other moves by Spotify and Luminary will mark the end of a world in which podcasts were largely openly and freely distributed."

Go deeper: News podcasts go mainstream

Go deeper

Updated 27 mins ago - Science

Hurricane Isaias makes landfall in North Carolina

People walk through floodwaters on Ocean Blvd. in Myrtle Beach, South Carolina, on Monday. Photo: Sean Rayford/Getty Images

Hurricane Isaias made landfall as a Category 1 storm near Ocean Isle Beach in southern North Carolina at 11:10 p.m. ET Monday, packing maximum sustained winds of 85 mph, per the National Hurricane Center (NHC).

What's happening: Hurricane conditions were spreading onto the coast of eastern South Carolina and southeastern N.C., the NHC said in an 11 p.m. update. Ocean Isle Beach Mayor Debbie Smith told WECT News the eye of the storm triggered "a series of fires at homes" and "a lot of flooding." Fire authorities confirmed they were responding to "multiple structure fires in the area."

Updated 1 hour ago - Politics & Policy

Coronavirus dashboard

Illustration: Sarah Grillo/Axios

  1. Global: Total confirmed cases as of 12:30 a.m. ET: 18,224,253 — Total deaths: 692,679 — Total recoveries — 10,865,548Map.
  2. U.S.: Total confirmed cases as of 12:30 a.m. ET: 4,713,500 — Total deaths: 155,401 — Total recoveries: 1,513,446 — Total tests: 57,543,852Map.
  3. Politics: White House will require staff to undergo randomized coronavirus testing — Pelosi says Birx "enabled" Trump on misinformation.
  4. Sports: 13 members of St. Louis Cardinals test positive, prompting MLB to cancel Tigers series — Former FDA chief says MLB outbreaks should be warning sign for schools.
  5. 1 🎥 thing: "Tenet" may be the first major film to get a global pandemic release.

Exclusive: Trump declines to praise John Lewis, citing inauguration snub

President Trump dismissed the legacy of the late Rep. John Lewis in an interview with “Axios on HBO,” saying only that Lewis made a “big mistake” by not coming to his inauguration.

The big picture: Trump's comments were a glaring contrast with the praise Republicans and Democrats showered upon Lewis this week, and a default to personal grudges during a week of mourning for a civil rights hero.