Expand chart
Data: Vivid Seats; Chart: Andrew Witherspoon/Axios

The number of events that have sold based on podcasts has increased by over 2000% in the past six years, according to ticket sales data from Vivid Seats, one of the largest independent ticket vendors in North America.

Why it matters: Live events offer podcasts the opportunity to monetize outside of audio ad revenue, which is growing but still pretty small compared to radio ad revenue.

The big picture: Many of the most expensive tickets sell to shows that are personality-driven.

  • "What’s even more interesting is what we’re not seeing: narrative podcasts, which tends to more of the critical attention," says Nicholas Quah, the founder and writer of Hot Pod, a leading industry newsletter about podcasts.
  • "This probably has to do with adaptation — seems like the way you’d build good live podcast shows isn’t too far from the way you’d think about booking bands," Quah notes.

The bottom line: Live events are often very community-driven, and podcasts, due to the more personalized nature of speaking to an audience versus writing to one, have been able develop very strong personal relationships with readers.

"At Vivid Seats, we've seen the enormous growth of fans looking to see their favorite podcast hosts in person. Certainly, huge summer concerts, traditional sporting events and theater shows remain popular, but fans are clearly enjoying more tailored forms of live entertainment that hardly even existed a decade ago."
— Michael O'Neil, Head of Public Policy and Community Engagement at Vivid Seats

Go deeper: Spotify's podcasting dreams

Go deeper

Updated 36 mins ago - Politics & Policy

Coronavirus dashboard

Illustration: Eniola Odetunde/Axios

  1. Global: Total confirmed cases as of 12 p.m. ET: 11,495,412 — Total deaths: 535,185 — Total recoveries — 6,217,763Map.
  2. U.S.: Total confirmed cases as of 12 p.m. ET: 2,897,613 — Total deaths: 129,953 — Total recoveries: 906,763 — Total tested: 35,512,916Map.
  3. Public health: Case growth outpacing testing in hotspots — Medical community urges public to wear masks.
  4. States: Texas hospitals in danger of being overwhelmed amid surge.
  5. Politics: Meadows says Trump "is right" to claim 99% of coronavirus cases are "harmless."

Court orders temporary shutdown of Dakota Access Pipeline

Protesters against the Dakota Access Pipeline in San Francisco in 2017. Photo: Joel Angel Juarez/Anadolu Agency/Getty Images

A federal judge ordered Monday the shutdown of the Dakota Access Pipeline — a project at the heart of battles over oil-and-gas infrastructure — while the U.S. Army Corps of Engineers conducts a new environmental analysis.

Why it matters: The latest twist in the years-long fight over the pipeline is a defeat for the White House agenda of advancing fossil fuel projects and a win for Native Americans and environmentalists who oppose the project

2 hours ago - Technology

Tensions between tech industry and tech media boil over

The New York Times building. Photo: Avalon/Universal Images Group via Getty Images

Tensions between tech and tech media hit a boiling point over the weekend, in the latest fraying of a once-cozy relationship.

The shortest version is that New York Times reporter Taylor Lorenz tweeted out some screenshots from the public Instagram of Away CEO Steph Korey, in which she criticized media coverage of her company.