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Illustration: Aïda Amer/Axios

Pinterest, the social bookmarking platform, on Friday filed for an IPO that should result in its shares being traded next month on the New York Stock Exchange.

Big picture: Pinterest is one of several 2019 IPO hopefuls that have remained private longer than have past generations of tech startups, thanks largely to a ready flow of investor capital. The San Francisco-based company was founded over a decade ago, and has raised nearly $1.5 billion (most recently at a $12.3 billion valuation).

Pinterest reports a $63 million net loss on $756 million in revenue for 2018, compared to a $130 million net loss on $473 million in revenue for 2017.

  • It plans to trade on the New York Stock Exchange under ticker PINS, with Goldman Sachs, Morgan Stanley and Allen & Co. as lead underwriters.
  • The San Francisco-based company claims 250 million monthly active users, two-thirds of whom are female.
  • Top shareholders include Bessemer Venture Partners, Andreessen Horowitz, FirstMark Capital, Fidelity and Valiant Capital Partners.

"Pinterest can go after every segment, everything from retail to even financial services," eMarketer analyst Andrew Lipsman tells Axios. "People actually engage in personal finance sharing on Pinterest, so it's actually relevant to a lot of companies, which means its advertising application potential is really strong."

History as a guide: Pinterest will be going public just after Instagram introduced an in-app e-commerce feature. This doesn't go at the heart of Pinterest's business, which is more about promoted pins than its "shop the look" pins, but it is a bit reminiscent of how Instagram introduced its Stories feature as Snap was gearing up for its own IPO.

Expand chart
Data: eMarketer; Chart: Andrew Witherspoon/Axios

Go deeper

Miriam Kramer, author of Space
2 hours ago - Science

All-civilian Inspiration4 is back on Earth after flight to space

A side-by-side of the Inspiration4 crew and a shot of their capsule on the way back to Earth. Photo: SpaceX

The all-civilian Inspiration4 crew is back on Earth after their three-day mission in orbit.

The big picture: The launch and landing of this fully amateur, private space crew marks a changing of the guard from spaceflight being a largely government-led venture to being under the purview of private companies.

28 U.S. citizens depart Afghanistan on Qatar Airways flight

Passengers board a Qatar Airways aircraft bound to Qatar at the airport in Kabul on September 10, 2021. Photo: Aamir Qureshi/AFP via Getty Images

The State Department on Saturday confirmed that a Qatar Airways charter flight left Kabul on Friday with 28 U.S. citizens and seven lawful permanent residents on board.

The big picture: Friday's flight is the third such airlift by Qatar Airways since the Taliban takeover of Afghanistan, AP reports.

Updated 7 hours ago - Politics & Policy

Smaller than expected "Justice for J6" rally met with large police presence

Police officers watch as demonstrators gather for the "Justice for J6" rally in Washington, D.C., on Sept. 18, 2021. Photo: Andrew Caballero-Reynolds/AFP via Getty Images

A few hundred demonstrators were met by a heavy law enforcement presence on Saturday at the "Justice for J6" rally outside the fenced-off U.S. Capitol, AP reports.

The latest: Four people were arrested at the rally, including one person with a gun, one with a knife and two with outstanding warrants, per the U.S. Capitol Police.

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