Photo: Larry Miller / Flickr cc

Pinterest is adding Search Ads to its self-service platform to help marketers of all sizes reach people who are searching for their products and services on Pinterest. The company has offered search ads for months, but now the ads can be purchased through Pinterest's self-service advertising tool, Pinterest Ads Manager, which makes it easier for small and medium-sized advertisers to take advantage of the technology. The new feature will also give advertisers the option to optimize campaigns with an "autotargeting" function which will automatically target users using similar search terms.

Why it matters: This is an example of how the search advertising market is becoming more accessible for marketers and expanding from search engines with self-serve platforms, like Google, to other platforms with large databases of information, in this case, pictures. Over 2 billion searches happen on Pinterest every month and, according to Pinterest, 97% of those searches are unbranded.

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How "naked ballots" could upend mail-in voting in Pennsylvania

Trump signs in Olyphant, Penn. Photo: Eric Baradat/AFP via Getty Images

Pennsylvania's Supreme Court ordered state officials last week to throw out mail-in ballots submitted without a required inner "secrecy" envelope in November's election, the Philadelphia Inquirer reports.

The state of play: The decision went under the radar alongside the simultaneous decision to extend the time that mail-in ballots could be counted, but Philadelphia's top elections official warned state legislators this week that throwing out so-called "naked ballots" could bring "electoral chaos" to the state and cause "tens of thousands of votes" to be thrown out — potentially tipping the presidential election.

Commission releases topics for first presidential debate

Moderator Chris Wallace. Photo: Drew Angerer/Getty Images

Fox News anchor Chris Wallace has selected what topics he'll cover while moderating the first presidential debate between President Trump and former Vice President Joe Biden next week.

What to watch: Topics for the Sept. 29 debate will include Trump and Biden's records, the Supreme Court, COVID-19, economic policy, racism and the integrity of the election, the Commission for Presidential Debates announced on Tuesday. Each topic will receive 15 minutes of conversation and will be presented in no particular order.

Fed chair warns economy will feel the weight of expired stimulus

Treasury Secretary Steven Mnuchin and Fed Chair Jay Powell bump elbows before House hearing on Tuesday. Photo: Joshua Roberts/Pool/AFP via Getty Images

Federal Reserve Chairman Jerome Powell told the House Financial Services Committee on Tuesday that the expiration of Congress' coronavirus stimulus will weigh on the U.S. economy.

Why it matters: Powell warned that the effects of dried-up benefits are a looming risk to the economy, even if the consequences aren't yet visible.

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