Sign up for our daily briefing
Make your busy days simpler with Axios AM/PM. Catch up on what's new and why it matters in just 5 minutes.
Catch up on coronavirus stories and special reports, curated by Mike Allen everyday
Catch up on coronavirus stories and special reports, curated by Mike Allen everyday
Denver news in your inbox
Catch up on the most important stories affecting your hometown with Axios Denver
Des Moines news in your inbox
Catch up on the most important stories affecting your hometown with Axios Des Moines
Minneapolis-St. Paul news in your inbox
Catch up on the most important stories affecting your hometown with Axios Twin Cities
Tampa Bay news in your inbox
Catch up on the most important stories affecting your hometown with Axios Tampa Bay
Charlotte news in your inbox
Catch up on the most important stories affecting your hometown with Axios Charlotte
Protor & Gamble owns consumer health brands like Crest toothpaste. Photo: Roberto Machado Noa / LightRocket via Getty Images
Procter & Gamble is acquiring the consumer health products division of German conglomerate Merck KGaA for $4.2 billion, its first major deal since activist investor Nelson Peltz won a seat on the company's board of directors. This adds to P&G's lineup of health products like Crest, Pepto-Bismol and Vicks.
Why it matters: P&G's buyout of Merck KGaA's consumer health business comes right after Novartis sold its own to GlaxoSmithKline. Meanwhile, Pfizer is still looking to unload its bigger over-the-counter division to a market that now excludes two large purchasers.
The bottom line: "Morgan Stanley analyst Vincent Meunier said the price implied a valuation of 4.7x sales and around 19x EBITDA for the business, at the high end of recent deals in the sector." — Ludwig Burger, Reuters