Sep 26, 2017

People really don't like pop-up ads, pre-roll

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Data: Morning Consult, August 24-September 8, 2017. Note: Excludes 'Don't know/No Opinion'; Chart: Andrew Witherspoon / Axios

New research from Morning Consult finds that pop-up ads and pre-roll ads are the least favored by consumers. Per the study, younger viewers are willing to pay more on average to avoid invasive ads. Adults aged 34 and younger would pay about $35 to eliminate ads on social media.

  • The backlash against digital advertising has created an uptick in ad-blocking: More than a quarter of internet users in the United States use ad blockers, and that number has been steadily increasing year over year, according to estimates by eMarketer.
  • Millennials, males, streamers, researchers and heavy downloaders are most likely to use an ad blocker, according to the latest Dimension study from Kantar Media, a leading advertising measurement company.
  • Both Google and Apple are rolling new ad-blocking technologies within their search engines to better user experience.

Go deeper

Coronavirus dashboard

Illustration: Sarah Grillo/Axios

  1. Global: Total confirmed cases as of 11 a.m. ET: 684,652 — Total deaths: 32,113 — Total recoveries: 145,696.
  2. U.S.: Leads the world in cases. Total confirmed cases as of 11 a.m. ET: 125,313 — Total deaths: 2,191 — Total recoveries: 2,612.
  3. Federal government latest: Trump announces new travel advisories for New York, New Jersey and Connecticut, but rules out quarantine enforcement.
  4. Public health updates: Fauci says 100,000 to 200,000 Americans could die.
  5. State updates: Alaska issues a stay-at-home order — New York tries to nearly triple hospital capacity in less than a month and moves presidential primary to June 23.
  6. World updates: In Spain, over 1,400 people were confirmed dead between Thursday to Saturday.
  7. What should I do? Answers about the virus from Axios expertsWhat to know about social distancingQ&A: Minimizing your coronavirus risk
  8. Other resources: CDC on how to avoid the virus, what to do if you get it.

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Inside the start of the great virus airlift

Illustration: Aïda Amer/Axios

A plane from Shanghai arrived at John F. Kennedy International Airport in New York Sunday morning carrying an extraordinary load: 12 million gloves, 130,000 N-95 masks, 1.7 million surgical masks, 50,000 gowns, 130,000 hand sanitizer units, and 36,000 thermometers.

Why this matters: The flight is the start of what might end up being the largest government-led airlift of emergency medical supplies into the United States.

Go deeperArrow32 mins ago - Health

Fauci says 100,000 to 200,000 Americans could die from coronavirus

Anthony Fauci, director of the National Institute of Allergy and Infectious Diseases, said on CNN's "State of the Union" Sunday that models suggest the coronavirus will infect millions of Americans and could kill 100,000–200,000, though he stressed that the projections are "such a moving target."

Why it matters: Fauci has been the coronavirus task force's most outspoken advocate for emergency social distancing measures to stop the spread of the coronavirus, sometimes contradicting President Trump's more optimistic outlook.