Jan 10, 2018

Peloton unveils $4,000 treadmill at CES

Photo via screengrab YouTube / RoadTrailRun

Fitness startup Peloton, known for its in-home, internet-connected spin bikes, unveiled its second product at CES 2018, reports the New York Times — a treadmill that costs nearly $4,000.

Why it matters: The premium cost of the treadmill reveals an interesting insight about branding in a hardware-heavy industry. Peloton has spent tens of millions of dollars creating a full-service experience for its users, complete with live fitness classes and celebrity brand ambassadors.

While others have struggled to reinvent home fitness machines, the interactive and communal nature of the Peloton experience brought the company $400 million in sales last year, up from $170 million in 2016.

The Peloton Tread "content" plan will largely be reminiscent of Barry's Bootcamp, Peloton CEO John Foley told Axios. Bike owners who already subscribe will not need to pay an additional fee to access Peloton content on the treadmill.

Go deeper: Peloton CEO John Foley on bikes, revenue and recessions

Go deeper

Kenan Thompson and Hasan Minhaj to headline White House Correspondents' Dinner

Kenan Thompson on "SNL" in 2018. Photo: Rosalind O'Connor/NBC via Getty Images

Kenan Thompson, the longest-tenured "Saturday Night Live" cast member, will host the White House Correspondents' Association dinner on April 25.

And Hasan Minhaj — host of Netflix’s "Patriot Act with Hasan Minhaj," and the entertainer at the 2017 dinner — will return as featured entertainer.

"Billions": Season 2020

Mike Bloomberg speaks at Hardywood Park Craft Brewery in Richmond, Va., on Saturday. Photo: James H. Wallace/Richmond Times-Dispatch via AP

Money alone can’t buy a presidential election, but it surely gets you VIP access.

Why it matters: Billionaire Michael Bloomberg is duking it out with Billionaire Donald Trump, often on Billionaire Jack Dorsey’s Twitter and in ads on Billionaire Mark Zuckerberg’s Facebook, all chronicled in Billionaire Jeff Bezos’ Washington Post. 

Biometrics invade banking and retail

Illustration: Eniola Odetunde/Axios

Banks have been quietly rolling out biometrics to identify customers — verifying them by their fingerprint, voice or eye scan — and retailers like Amazon are getting into the game.

Why it matters: These companies are amassing giant databases of our most personal information — including our gait, how we hold our cellphones, our typing patterns — that raise knotty questions about data security and privacy.