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Arch Canyon, within Bears Ears National Monument in Utah. Photo: Francisco Kjolseth / The Salt Lake Tribune via AP.

"Outdoor clothing giant Patagonia and other retailers have jumped into a legal and political battle over President Trump's plan to shrink two sprawling Utah national monuments," AP's Michelle Price reports from Salt Lake City:

Why it matters: The fight would scare off most companies, but galvanizes customers of outdoor brands who value environmental activism."

  • "Patagonia filed a lawsuit ... over Trump's announcement this week cutting Bears Ears National Monument by 85%."
  • "Patagonia's legal move followed a spat on Tuesday with Interior Secretary Ryan Zinke, who accused the company of lying when it replaced its usual home page with a black screen and stark message: 'The President Stole Your Land.'"
  • This was new to me: "The privately-held [Patagonia, based in Ventura, Calif.] in 2012 became one of the first businesses licensed under a California law that allows corporations to pursue social and environmental advocacy as part of their missions. The classification shields Patagonia from potential claims that company advocacy expenses are hurting profits."

Be smart ... This is one of the year's huge business trends: CEOs and corporations — prodded by shareholders, millennial customers and their own workforces — are increasingly vocal on political issues.

  • Many younger consumers look beyond a product or service, and scrutinize the values of brands they support.

Go deeper

Dan Primack, author of Pro Rata
3 hours ago - Politics & Policy

Democrats' billionaires tax explained

Illustration: Aïda Amer/Axios

There is now legislative language behind the push to tax American billionaires on unrealized capital gains, as Sen. Ron Wyden last night released his 107-page plan.

Why it matters: This would be a sea change in U.S. tax policy, which has only applied to realized gains (otherwise known as income).

4 hours ago - World

Scoop: Blinken protests Israel settlements approval in "tense" phone call

Benny Gantz (L) and Tony Blinken. Photo: Jacquelyn Martin/Pool/AFP via Getty

Secretary of State Tony Blinken protested the decision to approve 3,000 new housing units in Israeli settlements in the occupied West Bank during a tense phone call on Tuesday with Israeli Defense Minister Benny Gantz, three Israeli officials tell me.

Why it matters: This is the first time new construction in the settlements has been approved since President Biden assumed office, and the Biden administration had been privately pressing the Israeli government not to proceed.

The startup that wants to disrupt big internet providers

Illustration: Maura Losch/Axios

A new startup backed by funding from AOL founder Steve Case and Laurene Powell Jobs wants to break up broadband monopolies across the country.

Why it matters: Internet access has been crucial during the pandemic, but it's not ubiquitous, and it can be both slow and unaffordable in swaths of the country.

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