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Arch Canyon, within Bears Ears National Monument in Utah. Photo: Francisco Kjolseth / The Salt Lake Tribune via AP.

"Outdoor clothing giant Patagonia and other retailers have jumped into a legal and political battle over President Trump's plan to shrink two sprawling Utah national monuments," AP's Michelle Price reports from Salt Lake City:

Why it matters: The fight would scare off most companies, but galvanizes customers of outdoor brands who value environmental activism."

  • "Patagonia filed a lawsuit ... over Trump's announcement this week cutting Bears Ears National Monument by 85%."
  • "Patagonia's legal move followed a spat on Tuesday with Interior Secretary Ryan Zinke, who accused the company of lying when it replaced its usual home page with a black screen and stark message: 'The President Stole Your Land.'"
  • This was new to me: "The privately-held [Patagonia, based in Ventura, Calif.] in 2012 became one of the first businesses licensed under a California law that allows corporations to pursue social and environmental advocacy as part of their missions. The classification shields Patagonia from potential claims that company advocacy expenses are hurting profits."

Be smart ... This is one of the year's huge business trends: CEOs and corporations — prodded by shareholders, millennial customers and their own workforces — are increasingly vocal on political issues.

  • Many younger consumers look beyond a product or service, and scrutinize the values of brands they support.

Go deeper

Reddit traders look to pummel Wall Street's old guard

Illustration: Sarah Grillo/Axios

Reddit traders are taking on Wall Street pros at their own game with this basic mantra: Stocks will always go up.

Why it matters: Their trades — egged on in Reddit threads — have played a role in historic market activity in recent days.

The week the Trump show ended

Data: NewsWhip; Chart: Andrew Witherspoon/Axios

Donald Trump was eclipsed in media attention last week by President Biden for the first time since Trump took office, according to viewership data on the internet, on social media and on cable news.

Why it matters: After Trump crowded out nearly every other news figure and topic for five years, momentum of the new administration took hold last week and the former president retreated, partly by choice and partly by being forced off the big platforms.

Pay TV's bleak post-pandemic outlook

Data: eMarketer; Chart: Axios Visuals

The pandemic has taken a huge toll on the Pay-TV industry, and with the near-term future of live sports in question, there are no signs of it getting better in 2021.

Why it matters: The fraught Pay-TV landscape is forcing some smaller, niche cable channels out of business altogether.

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