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barnimages.com

eMarketer just upped their prediction of Snapchat user growth for 2017 by over 5%, but it's not because of the users you'd expect.

According to the report, 45 to 54-year-olds are expected to increase usage by 32.9%. For adults 65+, the projected increase is 52.8%. That's more than 3x and 5x the expected growth for millennials (8.6%). Usage among under-25s has waned slightly, which eMarketer says is due to competition from Instagram.

Overall, the study suggests 70.4 million Americans, roughly 1/5 of the U.S. population, will use the platform in 2017, a 14.2% increase from 2016, after which year over year growth will slow through 2021.

Why it matters: According to Jaimie Chung, eMarketer's forecasting analyst, usage trends are shifting as the primary use of Snapchat shifts. "Older groups are now more likely to tune in for content," Chung says. Younger generations, meanwhile, are more likely to use Snapchat for messaging and sharing pictures/videos amongst friends, as Fluent CMO Jordan Cohen told Axios last week. A January study by Bridge Ratings found that younger Facebook users are also dropping off that platform.

Go deeper

The new cold war panic

Illustration: Aïda Amer/Axios

The world has seen a power struggle between nuclear powers before, and has seen those countries inch closer to military conflict. But it's never before seen a cold war between two countries as interconnected — with each other and with the rest of the globe — as the U.S. and China.

Why it matters: Escalating antagonism between the world's two superpowers is likely to hinder global cooperation to fight climate change, divert resources to costly arms and tech races, complicate diplomacy for U.S. allies, and victimize Chinese and American citizens living in each other's countries.

Parkland shooting victims' families settle suit with school district

A makeshift memorial outside Marjory Stoneman Douglas High School in Parkland, Florida, on Feb. 14, 2020. Photo: Matias J. Ocner/Miami Herald/Tribune News Service via Getty Images

Families and survivors of a 2018 mass shooting at a high school in Parkland, Fla., reached a $25 million settlement in their lawsuit against the Broward County school district Monday, per the South Florida SunSentinel.

Why it matters: The deal was reached in the suit over the massacre at Marjory Stoneman Douglas High after the school district won a Florida Supreme Court ruling that could have capped damages at $300,000 in total without approval from the state legislature, AP notes.

Texas Republicans pass new congressional maps in their favor

Photo: Matthew Busch/Bloomberg via Getty Images

The Texas House voted 84-59 late Monday to approve new congressional district maps that reduce the number of districts with Black and Hispanic majorities, per the Texas Tribune.

Why it matters: The legislation comes after recent census figures found Texas' growing diverse population doesn't bode well for Republicans, who then worked to protect incumbents with the redrawn maps.