Sign up for our daily briefing
Make your busy days simpler with Axios AM/PM. Catch up on what's new and why it matters in just 5 minutes.
Catch up on coronavirus stories and special reports, curated by Mike Allen everyday
Catch up on coronavirus stories and special reports, curated by Mike Allen everyday
Denver news in your inbox
Catch up on the most important stories affecting your hometown with Axios Denver
Des Moines news in your inbox
Catch up on the most important stories affecting your hometown with Axios Des Moines
Minneapolis-St. Paul news in your inbox
Catch up on the most important stories affecting your hometown with Axios Twin Cities
Tampa Bay news in your inbox
Catch up on the most important stories affecting your hometown with Axios Tampa Bay
Charlotte news in your inbox
Catch up on the most important stories affecting your hometown with Axios Charlotte
"They're BACK!" Original Trix cereal in its "Classic" box Photo: AP
"Silly Rabbit! Original Trix With Artificial Colors Is Back After Customers Revolt: Using radishes and turmeric instead of Red 40 and Yellow 6 didn't work for children and adults alike" — Wall Street Journal A-hed by Annie Gasparro:
- "General Mills ... started selling all-natural Trix in early 2016 made ... with radishes, purple carrots and turmeric."
- The company's "seven reformulated, all-natural cereals boosted sales by 6% ... At the same time, natural-ingredient haters [!] flooded the company with calls, emails and social-media posts."
- "So ... General Mills has decided to reintroduce the original, more-vibrant Trix, artificial flavorings and all, and will start selling it on supermarket shelves alongside the more wholesome version in October."
- Why it matters: "The reintroduction of Classic Trix is a reversal of General Mills' pledge two years ago to remove artificial colors and flavors from all its cereal brands."