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Data: Parse.ly; Chart: Naema Ahmed/Axios

New data from Parse.ly shows that demand for shopping-related content online is up far more than any other type of web traffic.

Why it matters: The coronavirus pandemic has created a new reality for media publishers: the need to convert an influx of traffic into consumer dollars instead of ad dollars.

  • The data shows that commerce and lifestyle services — including healthy living and cooking — could be promising options, as well as general news subscriptions.

Between the lines: Traffic is up across-the-board for content publishers, but it’s not just coronavirus content, it’s almost every content category.

  • Be smart: For the first time in several years, politics, law and government-related is not the top content category in Parse.ly's network.

What's next: Parse.ly says it's launching a free attribution tool to help media companies convert traffic to other things besides ads, like premium subscriptions, event sign-ups, commerce sales.

Go deeper: See what Americans are buying online during the pandemic

Go deeper

100+ corporate executives consider freezing donations over laws curbing voting access

Illustration: Annelise Capossela/Axios

More than 100 corporate executives and leaders gathered on a Zoom call Saturday to discuss ways to combat controversial voting bills being considered in states across the country that would restrict voting access, per the Washington Post.

Why it matters: American corporations flexed their advocacy muscles earlier this month when more than 100 companies signaled their opposition to Georgia's new voting law, inciting the wrath of GOP leaders, including former President Donald Trump and Senate Minority Leader Mitch McConnell.

7 hours ago - World

Defense Sec. Austin stresses U.S. commitment to Israel's security amid growing Iran tensions

Issei Kato/Reuters/Bloomberg via Getty Images

Secretary of Defense Lloyd Austin arrived for his first visit in Jerusalem amid nuclear talks in Vienna and growing tensions between Israel and Iran.

Why it matters: Austin met his counterpart Benny Gantz and will meet later with Prime Minister Netanyahu to discuss Iran and regional security issues.

"I was horrified": Leaders respond to footage of Black and Latino Army officer threatened at traffic stop

An Army officer is suing two Virginia police officers after he said they drew their guns and pepper-sprayed him during a traffic stop in December.

Why it matters: Footage of the incident has drawn widespread criticism from leaders and groups in the state. Caron Nazario, who is Black and Latino, is heard saying “I’m honestly afraid to get out," to which a police officer responds “Yeah, you should be," in a video from a body-worn camera.