New data from Parse.ly shows that demand for shopping-related content online is up far more than any other type of web traffic.
Why it matters: The coronavirus pandemic has created a new reality for media publishers: the need to convert an influx of traffic into consumer dollars instead of ad dollars.
- The data shows that commerce and lifestyle services — including healthy living and cooking — could be promising options, as well as general news subscriptions.
Between the lines: Traffic is up across-the-board for content publishers, but it’s not just coronavirus content, it’s almost every content category.
- Be smart: For the first time in several years, politics, law and government-related is not the top content category in Parse.ly's network.
What's next: Parse.ly says it's launching a free attribution tool to help media companies convert traffic to other things besides ads, like premium subscriptions, event sign-ups, commerce sales.