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Ina Fried Mar 28
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Olympic athletes tap power of social media when games end

Jocelyne Lamoureux-Davidson shows her shot at a women in sports conference
Jocelyne Lamoureux-Davidson showing her shot at the ANA Inspiring Women in Sports conference. Photo: ANA Inspiration / Kelly Kline

For many Olympic athletes, especially female athletes, a key challenge is the fact that their sport only gets seen once every four years. Social media, though, has helped many to increase their visibility of their sports as well as their individual impact.

Why it matters: Sport can be a platform to encourage girls to pursue their dreams and a keystone for equality well beyond the field of play, but that requires having a steady and lasting voice.