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The New York Times added 276,000 net new digital news subscriptions in Q4, more than all of 2013 and 2014 combined. Digital-only subscriptions increased 21.9% from Q4 2015.

The truth behind the Trump bump: Times CEO Mark told investors on their quarterly earnings call that the increase was largely due to piqued interest in coverage of Trump after the election, including from international subscribers.

The Times' Chief Revenue Officer Meredith Kopit Levien reminded investors that the revenues from those subscriptions are skewed to reflect discounts that are always offered to new subscribers, and investors should expect to see the average revenue per user (RPU) increase once those subscribers are renewed to standard subscription cost structures.

By the numbers:

  • Average revenue per subscriber in Q4: $13-14 USD
  • $439.7 million in revenue vs. $438 million expected
  • 9.7% drop in advertising revenue vs. 8% expected
  • 6% YOY increase total digital revenue (10.9% YOY increase in digital ad revenue)
  • 20.4% YOY decline in print advertising revenue

Despite heavy print declines, The New York Times' yearly digital revenue and circulation continued to increase in 2016, largely due to piqued interest in election coverage during the second half of Q4.

The Times also announced Thursday a 20.4% print advertising revenue drop in 2016, which largely drove the 9.7 percent drop in total advertising revenue for the year.

What had Mark Thompson Buzzing: Despite YOY revenue losses, Times CEO Mark Thompson proudly announced that the company had surpassed three million paid subscriptions (print and digital) as of Thursday. "This is an important moment for us."

For investors: The Times announced adjusted diluted earnings per share at $.30 for Q4 2016 compared with $.37 in Q4 2015. Operating profit decreased to $55.6 million in Q4 2016 from $87.7 million in Q4 2015, largely due to lower print advertising revenues and higher operational costs.

What caught our attention: The company also announced they will be spending $50 million in expenditures to reconfigure their office space as they downsize, and some employees will have to temporarily relocate to offices in Midtown. The Times announced last year that they would be vacating at least eight floors in their iconic midtown space to drive down expenditures.

Go deeper

Updated 2 hours ago - World

Reports: Up to 17 U.S. missionaries kidnapped in Haiti

Haitian soldiers guard the public prosecutor's office in Port-au-Prince earlier this month. Photo: Richard Pierrin/AFP via Getty Images

Children were among up to 17 American Christian missionaries and their relatives kidnapped by a gang in Haiti on Saturday, the New York Times first reported.

Details: The missionaries had just left an orphanage and were traveling by bus to the airport to "drop off some members" and were due to travel to another destination when the gang struck in Port-au-Prince, Haitian security officials said, per the NYT.

4 hours ago - World

Melbourne, "world's most locked-down city," to lift stay-at-home orders

Victorian Premier Daniel Andrews during a news conference in Melbourne, Australia, on Sunday. Photo: Quinn Rooney/Getty Images

Melbourne's stay-at-home orders will end five days earlier than planned, officials in Australia's second-biggest city announced Sunday.

Why it matters: The capital of the state of Victoria has had six lockdowns totaling 262 days since March last year. That means Melbourne spent longer under lockdown than "any other city in the world" during the pandemic, Reuters notes.

Venezuela suspends talks with opposition after Maduro ally extradited to U.S.

Venezuelan President Nicolás Maduro in Caracas, Venezuela, in June. Photo: Gaby Oraa/Bloomberg via Getty Images

A key ally of Venezuela's President Nicolás Maduro was extradited from Cape Verde to the U.S. on Saturday to face money laundering charges in Florida, Bloomberg first reported.

Why it matters: Venezuela's government called off negotiations with opposition officials that were scheduled for Sunday in Mexico in response to the extradition of Alex Saab, a Colombian businessman and financial fixer for Maduro. Security forces placed six U.S. oil executives under house arrest hours later, per AP.