In an effort to bolster digital subscription revenue, The Times announced Wednesday it would give new digital subscribers unlimited access to Spotify Premium, the paid portion of the music-streaming app that has quickly become the highest-grossing music streaming service in America.
Is it worth it? We did the math. If you were going to buy an NYT all access digital subscription and a Spotify premium subscription, you'll save $55 the first year, but you'll lose $10 yearly after that. It doesn't pay off after six years.