Sign up for our daily briefing

Make your busy days simpler with Axios AM/PM. Catch up on what's new and why it matters in just 5 minutes.

Please enter a valid email.

Please enter a valid email.

Subscription failed
Thank you for subscribing!

Catch up on coronavirus stories and special reports, curated by Mike Allen everyday

Catch up on coronavirus stories and special reports, curated by Mike Allen everyday

Please enter a valid email.

Please enter a valid email.

Subscription failed
Thank you for subscribing!

Denver news in your inbox

Catch up on the most important stories affecting your hometown with Axios Denver

Please enter a valid email.

Please enter a valid email.

Subscription failed
Thank you for subscribing!

Des Moines news in your inbox

Catch up on the most important stories affecting your hometown with Axios Des Moines

Please enter a valid email.

Please enter a valid email.

Subscription failed
Thank you for subscribing!

Minneapolis-St. Paul news in your inbox

Catch up on the most important stories affecting your hometown with Axios Twin Cities

Please enter a valid email.

Please enter a valid email.

Subscription failed
Thank you for subscribing!

Tampa Bay news in your inbox

Catch up on the most important stories affecting your hometown with Axios Tampa Bay

Please enter a valid email.

Please enter a valid email.

Subscription failed
Thank you for subscribing!

Charlotte news in your inbox

Catch up on the most important stories affecting your hometown with Axios Charlotte

Please enter a valid email.

Please enter a valid email.

Subscription failed
Thank you for subscribing!

Please enter a valid email.

Please enter a valid email.

Subscription failed
Thank you for subscribing!

The New York Times is partnering with Snapchat to create a daily edition of their popular Morning Briefing product on Snapchat's Discover platform. The content will be published Monday-Friday and will available to users in North America.

What's in it for the NYT? A distribution vehicle to reach younger audiences. In its 2020 plan released last week, the Times called the Daily Briefings products "among the most successful products [it] has launched in recent years." It hopes to take that approach to Snapchat.

What's in it for Snapchat? The Times' brand equity. Snapchat currently works with over 30 content partners, ranging from The Wall Street Journal to Refinery 29. What separates Snapchat from competitors, and what will surely be an appeal to investors as Snapchat readies for an upcoming IPO, is Snapchat's selectivity about its Discover partnerships, which allows them to weed out potential spam or misleading information.

Gut Check: The Times has boasted of renewed interest from younger readers. But while there's been huge growth in The Times' millennial audience - up 12% from 2015, there's still a large discrepancy in Snapchat's reach and The Times' audience.

(function () { var attempt = 0, init = function(){ if (window.pym) { var pymParent = new pym.Parent("2017-02-02-nyt-snapchat", "https://graphics.axios.com/2017-02-02-nyt-snapchat/nyt-snapchat-chart.html?c=10", {}); } else if (attempt++ < 40) { setTimeout(init, 50); } }; init(); })();

Data: comScore, Statista; Chart: Lazaro Gamio / Axios

Go deeper

Dan Primack, author of Pro Rata
36 mins ago - Economy & Business

Scoop: Red Sox strike out on deal to go public

Illustration: Sarah Grillo/Axios

The parent company of the Boston Red Sox and Liverpool F.C. has ended talks to sell a minority ownership stake to RedBall Acquisition, a SPAC formed by longtime baseball executive Billy Beane and investor Gerry Cardinale, Axios has learned from multiple sources. An alternative investment, structured more like private equity, remains possible.

Why it matters: Red Sox fans won't be able to buy stock in the team any time soon.

Trump political team disavows "Patriot Party" groups

Marine One carries President Trump away from the White House on Inauguration Day. Photo: Patrick Smith/Getty Images

Donald Trump's still-active presidential campaign committee officially disavowed political groups affiliated with the nascent "Patriot Party" on Monday.

Why it matters: Trump briefly floated the possibility of creating a new political party to compete with the GOP — with him at the helm. But others have formed their own "Patriot Party" entities during the past week, and Trump's team wants to make clear it has nothing to do with them.

You’ve caught up. Now what?

Sign up for Mike Allen’s daily Axios AM and PM newsletters to get smarter, faster on the news that matters.

Please enter a valid email.

Please enter a valid email.

Subscription failed
Thank you for subscribing!