Rebecca Zisser / Axios

Axios spoke with Justin Hendrix, executive director of NYC Media Lab, which brings together universities, publishers, agencies and telecom companies to test media and digital innovation. Per Hendrix, AR/VR investment is slowing:

"I do think we're seeing a little bit of a wobble in the kind of commercial enthusiasm around AR and VR," Hendrix said. "The dip suggests investors have cooled since realizing emerging area market adoption not there. Investment should bounce back in 2018."

Per Crunchbase, the first quarter of 2017 marks the lowest quarterly number of financings and investment total in AR/VR technologies in over a year.

A few other trends Hendrix is seeing in the marketplace that are affecting media economics:

  • Intersection between data science and media: "Artificial Intelligence will make more content machine-readable, which will have enormous impacts on how media is shared, produced and monetized moving forward."
  • Product development is moving at the fastest pace ever: "It has never been easier to prototype and make new things. We've found [the amount of time needed] to go from idea on paper to something that works, and is potentially testable in the market, continues to shrink."
  • More content personalization: Especially in the native ad space. "The convergence in the branded content ecosystem is currently very human-driven," Hendrix says. "Eventually tech will collide with human-driven branded content production, and content and brands should be experimenting at that intersection."

Go deeper

Updated 2 hours ago - Politics & Policy

Coronavirus dashboard

Illustration: Sarah Grillo/Axios

  1. Global: Total confirmed cases as of 12:30 a.m. ET: 18,288,573 — Total deaths: 693,805 — Total recoveries — 10,916,907Map.
  2. U.S.: Total confirmed cases as of 12:30 a.m. ET: 4,713,562 — Total deaths: 155,469 — Total recoveries: 1,513,446 — Total tests: 57,543,852Map.
  3. Education — Fauci: Schools can reopen with safeguards, but those in virus hot spots should remain closed
  4. Politics: White House will require staff to undergo randomized coronavirus testing — Pelosi says Birx "enabled" Trump on misinformation.
  5. Sports: 13 members of St. Louis Cardinals test positive, prompting MLB to cancel Tigers series — Former FDA chief says MLB outbreaks should be warning sign for schools.
  6. 1 🎥 thing: "Tenet" may be the first major film to get a global pandemic release.
Updated 3 hours ago - Science

Hurricane Isaias lashes the Carolinas

People walk through floodwaters on Ocean Blvd. in Myrtle Beach, South Carolina, on Monday. Photo: Sean Rayford/Getty Images

Hurricane Isaias made landfall as a Category 1 storm near Ocean Isle Beach in southern North Carolina at 11:10 p.m. ET Monday, packing maximum sustained winds of 85 mph, per the National Hurricane Center (NHC).

What's happening: Hurricane conditions were spreading onto the coast of eastern South Carolina and southeastern N.C., the NHC said in an 11 p.m. update. Ocean Isle Beach Mayor Debbie Smith told WECT News the eye of the storm triggered "a series of fires at homes" and "a lot of flooding." Fire authorities said they were responding to "multiple structure fires in the area."

Exclusive: Trump declines to praise John Lewis, citing inauguration snub

President Trump dismissed the legacy of the late Rep. John Lewis in an interview with “Axios on HBO,” saying only that Lewis made a “big mistake” by not coming to his inauguration.

The big picture: Trump's comments were a glaring contrast with the praise Republicans and Democrats showered upon Lewis this week, and a default to personal grudges during a week of mourning for a civil rights hero.