Rebecca Zisser / Axios

Axios spoke with Justin Hendrix, executive director of NYC Media Lab, which brings together universities, publishers, agencies and telecom companies to test media and digital innovation. Per Hendrix, AR/VR investment is slowing:

"I do think we're seeing a little bit of a wobble in the kind of commercial enthusiasm around AR and VR," Hendrix said. "The dip suggests investors have cooled since realizing emerging area market adoption not there. Investment should bounce back in 2018."

Per Crunchbase, the first quarter of 2017 marks the lowest quarterly number of financings and investment total in AR/VR technologies in over a year.

A few other trends Hendrix is seeing in the marketplace that are affecting media economics:

  • Intersection between data science and media: "Artificial Intelligence will make more content machine-readable, which will have enormous impacts on how media is shared, produced and monetized moving forward."
  • Product development is moving at the fastest pace ever: "It has never been easier to prototype and make new things. We've found [the amount of time needed] to go from idea on paper to something that works, and is potentially testable in the market, continues to shrink."
  • More content personalization: Especially in the native ad space. "The convergence in the branded content ecosystem is currently very human-driven," Hendrix says. "Eventually tech will collide with human-driven branded content production, and content and brands should be experimenting at that intersection."

Go deeper

Updated 2 mins ago - Politics & Policy

Pence no longer expected at Amy Coney Barrett's final confirmation vote

Photo: Ben Hasty/MediaNews Group/Reading Eagle via Getty Images

Vice President Mike Pence no longer plans to attend the Senate's final confirmation vote for Judge Amy Coney Barrett on Monday, following Senate Democrats' rebuke that his symbolic presence would be a "violation of common decency," a Pence aide confirmed to CNN and Politico on Monday.

Driving the news: Five of Pence's aides were recently diagnosed with COVID-19, including his chief of staff, who is currently quarantining. Pence has continued his campaign travel despite his possible exposure to the virus, which goes against CDC guidelines.

Updated 5 mins ago - Politics & Policy

Coronavirus dashboard

Illustration: Sarah Grillo/Axios

  1. Politics: The swing states where the pandemic is raging — Ex-FDA chief: Pence campaigning after exposure puts others at risk — Senate Democrats ask Pence to stay away from confirmation vote for Amy Coney Barrett.
  2. Health: 13 states set single-day case records last week — U.S. reports over 80,000 new cases for second consecutive day.
  3. Business: Where stimulus is needed most.
  4. Education: The dangerous instability of school re-openings.
  5. World: Restrictions grow across Europe.
  6. Media: Fox News president and several hosts advised to quarantine.
Dion Rabouin, author of Markets
5 hours ago - Economy & Business

Bond investors see brighter days

Illustration: Sarah Grillo/Axios

U.S. government bonds could breakout further after yields on the benchmark 10-year Treasury note ticked up to their highest since early June last week.

But, but, but: Strategists say this move is about an improving outlook for economic growth rather than just inflation.

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