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A wireless tower housing 5G small cell technology in the front yard of a home in Brookhaven, Georgia. Photo: Screen shot from Axios video

The not-in-my-backyard battles may soon have a new target: 5G small cells.

Where it stands: When it comes to 5G small cell acceptance, a PwC survey of 800 consumers suggests most people are willing to deal with unsightly 5G antennas, especially if they are in someone else's backyard.

By the numbers: 86% said they will accept small cells that "blend into their surroundings."

  • 73% will accept small cells that don't blend in as long as they are not directly in front of their homes.
  • 60% don't care about aesthetics if they can have faster internet service.
"It's one thing to see the installation of the 5G boxes on poles on a main corridor that doesn't offend people. But if you're in a heavily residential area and you're not expecting to see that type of thing, it's almost like having a power transformer in your front yard. People are not going to like those."
— Christian Sigman, city manager of Brookhaven, Georgia

Still, consumers are excited about 5G — and willing to pay more for it — even though they don’t really know what it is, according to a recent Morning Consult poll of 5,600 adults in the U.S. and EU commissioned by IBM.

  • 49% of consumers are very or somewhat excited about 5G, but only 36% said they were even somewhat familiar with the technology.
  • 49% of U.S. consumers said they would be willing to pay more for 5G, but only 4% said they would pay “significantly” more.
  • 38% said they understand the differences between 5G and 4G, but only 7% said they understand the differences “very well.”

Between the lines: There has been a lot of hype about the promise of 5G, but consumers are still struggling with the specifics ahead of widespread rollout — and NIMBY backlash may slow down small cell construction in neighborhoods.

Go deeper: 5G will see a wide rollout in 2020

Go deeper

Senate Democrats unveil new income tax for billionaires

Sen. Ron Wyden. Photo: Drew Angerer/Getty Images

Senate Democrats on Wednesday released a billionaires' tax proposal, designed to help support President Biden's social spending and climate change legislation.

Why it matters: Sen. Ron Wyden (D-Ore.), chairman of the Senate Finance Committee, said the Billionaires Income Tax would raise "hundreds of billions of dollars" and would affect approximately 700 taxpayers who have more than $1 billion in assets or incomes of over $100 million a year.

The startup that wants to disrupt big internet providers

Illustration: Maura Losch/Axios

A new startup backed by funding from AOL founder Steve Case and Laurene Powell Jobs wants to break up broadband monopolies across the country.

Why it matters: Internet access has been crucial during the pandemic, but it's not ubiquitous, and it can be both slow and unaffordable in swaths of the country.

3 hours ago - World

Top general: China's hypersonic missile test "very close" to a "Sputnik moment"

Gen. Mark Milley. Photo: Rod Lamkey-Pool/Getty Images

Gen. Mark Milley, the chairman of the Joint Chiefs of Staff, warned Wednesday that China's test of a hypersonic missile is "very concerning" and "very close" to the kind of "Sputnik moment" that triggered the Space Race during the Cold War.

Why it matters: The comments by America's top uniformed general underscore the depths of U.S. concerns about China's rapid military expansion and development of advanced weaponry.