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Despite topping earnings and revenue expectations, shares of Nike fell as much as 4% after the company reported first quarter results Tuesday.
By the numbers: Nike killed it in the North America market, raking in $4.14 billion in revenue vs. $4.09 billion expected. And that's without Nike's reported boost in online sales since its controversial ad featuring Colin Kaepernick. But investors are still concerned about higher production costs, and less-than-expected revenue in some international markets.