8. The Ocho: 🛹 How the Olympics could change skateboarding's image
From Mike Sykes: Skateboarding's debut in the 2020 Olympics will give it a massive platform and global audience. On the surface, that sounds like a great thing, but it's also creating an identity crisis within the sport.
The backdrop: Three years ago, the International Olympic Committee voted to include five sports in the 2020 Games: Skateboarding, surfing, karate, sports climbing and softball/baseball (returning after a 12-year hiatus).
- The IOC picked skateboarding, specifically, to bring a new demographic and younger audience to the Olympics.
The big picture: Following the IOC's decision, skateboarders everywhere have debated the impact the Games will have on the sport's image and culture.
- Pros: Some believe the Olympics will help make skateboarding more popular globally, which would present a huge promotional opportunity.
- Cons: Others are concerned that it might turn skateboarding into too much of a competition, thereby distancing the sport from its renegade, artistic past.
P.S. ... Tomorrow is International Go Skateboarding Day. Perfect opportunity to work on your 360 kickflip McTwist.