Axios Salt Lake City

Picture of the Salt Lake City skyline

Good morning! It's Tuesday.

  • Today's weather: ☔ Showers, with a high of 49° and a low of 36°.

🤗 Thank you to our Axios Salt Lake City members for supporting local journalism. Become one today.

Situational awareness: Outdoor Retailer is celebrating its return to Utah with a "homecoming" block party for the public tonight from 6-8pm at 100 South and West Temple.

  • There will be a drum line, a "pep rally" with Olympic athletes, a drone show, food trucks and music.

Today's newsletter is 880 words — a 3.5-minute read.

1 big thing: Outdoor Retailer is back

Outdoor Retailer trade show attendees try out winter gear at the show's demo day at Brighton Resort near Salt Lake City.

Outdoor Retailer trade show attendees try out winter gear at the show's demo event at Brighton Resort near Salt Lake City on Monday . Erin Alberty/Axios

The Outdoor Retailer trade show is back in Salt Lake City for the first time since the convention moved to Denver in 2017 in protest against Utah's politics around public lands and the environment.

Why it matters: The show's return to Utah upends the outdoor industry's message to Utah leaders that it would no longer bring its largest events to the state that fought national monument protections at Bears Ears and Grand Staircase-Escalante.

  • Both monuments were downsized by former President Trump in 2017 and restored by the Biden administration in 2021.

Meanwhile: The move back to Salt Lake City is a boon for Utah's outdoor gear makers — like Black Diamond, DPS and Jack Wolfskin — who made up the majority of exhibitors at Monday's product demo day at Brighton ski resort.

Yes, but: The winter show is much smaller than it was when it last came to Salt Lake City, mostly because COVID-19 changed how and when the larger brands and merchants do business, multiple vendors told Axios.

By the numbers: 425 exhibitors were slated for this year's expo floor, which opens today at the Salt Palace Convention Center.

  • That's up from the 330 exhibitors at last year's show in Denver, but it's less than half the 1,000-plus exhibitors that had booths here in 2017.

Catch up fast: The show's operator, Emerald X, announced in March that it was returning to Salt Lake City after its Denver contract expired in 2022.

  • Emerald said leaving "has not brought about the change we had hoped for," and returning would allow the industry to stay "engaged" in policy discussions here.
  • More than 30 rec companies, including heavy hitters like Patagonia, REI and The North Face, threatened to boycott the show if it moved back to Salt Lake City.

Of note: Although Monday's demo day was significantly smaller than at Salt Lake City's previous winter shows, multiple vendors told Axios that Salt Lake's proximity to large ski resorts turned out to be an advantage over Denver — something Salt Lake boosters warned attendees would miss.

  • Salt Lake City is also less expensive, said Ponch Membreño, a spokesperson for Maine Outdoor Brands, a nonprofit that helps fund small Maine companies' attendance at the show.

What they're saying: The show already was becoming less profitable for bigger name brands, who make most of their sales before January and who developed other sales strategies during the pandemic, Kanyon Mann, spokesperson for Colorado-based Zeal Optics, told Axios.

  • For smaller companies, the show is still valuable because they could meet a big account, Membreño said. "One great contact and it pays for the whole trip."

Keep reading

2. 🔮 Salt Lake's real estate market predictions

Illustration: Brendan Lynch/Axios

Local experts predict 2023 will bring balance to the Salt Lake market. Here’s what they’re saying, Axios' Sami Sparber writes.

1. Houses will flood the market this spring.

Sellers will get most active in the busy springtime market, predicts Scott Robbins, associate broker at Summit Sotheby's International Realty.

"We are still in an inventory crunch and typically in the spring we have more inventory come on," Robbins tells Axios.

2. Buyers will have more leverage.

With interest rates possibly declining, "our market will continue to stabilize from a seller’s market to a balanced market," says Steve Perry, 2022 president of the Salt Lake Board of Realtors.

Perry expects to see more homes listed for sale, giving buyers many different options. Sellers will also offer more buyer incentives to get their homes sold, he says.

3. Interest rates will play an essential role.

If the Federal Reserve keeps raising rates, then there will continue to be a reduction in the number of homes being bought and sold, predicts Rob Ockey, 2023 president of the Salt Lake Board of Realtors.

"If rates are not so volatile, consumers will gain more confidence in the real estate market and be more willing to buy or sell," Ockey says.

3. Best Taco Tuesday deals

Three asada tacos.

Monarca's three-taco Tuesday deal. Photo: Kim Bojórquez/Axios

Tuesday is here, and what better way to celebrate it than with this Mexican staple? Here are four Salt Lake City businesses that have the best Taco Tuesday specials.


This traditional Mexican restaurant is known for its grilled meats and cozy ambiance.

Tuesday deal: Three tacos — asada, birria or shrimp — for $10.

Where: 268 South State St., Ste. 110.

Hours: Monday from 5pm-9pm, Tuesday-Thursday from 11am-9pm, Friday-Saturday from 11am-10pm. Closed Sunday.

Don Joaquin's street tacos. Photo: Kim Bojórquez/Axios

Don Joaquin Street Tacos

The local taco chain, which recently opened across from Pioneer Park, provides all kinds of street taco staples, including cabeza and al pastor.

Tuesday deal: All tacos are $1.29, except lengua and tripa.

Address: 423 W. 300 South.

Hours: 10am to midnight, daily.

View our full taco guide for more deals

4. Fry Sauce: Stir up these headlines

Illustration of a mayonnaise packet and a ketchup packet squeezing out the words FRY and SAUCE.

Illustration: Brendan Lynch/Axios

🎣 Poaching increased by 11% last year. While most of the illegal animal killings were fish, they also included cougars, moose, a bear and a mountain goat. (

🏀 Jordan Clarkson reportedly rejected an extended contract with the Utah Jazz as the NBA trade deadline looms. (Sports Illustrated)

🏈 University of Utah quarterback Cam Rising will return for the 2023 season. (The Salt Lake Tribune)

New jobs to check out

⚽️ Get the ball rolling. Check out these openings from our Job Board.

  1. Sales Coordinator at USANA Health Sciences.
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Want more opportunities? Check out our Job Board.

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5. Where in Salt Lake?

Images of bees and lines are etched into a reflective surface.

Do you know where this is? Photo: Erin Alberty/Axios

It's time for another round of "Where in Salt Lake?" Do you recognize the place?

📬 Hit reply to this email to submit your guess. The first person to correctly guess the location of this mural will win some Axios swag!

  • Good luck!

🐕 Kim is excited to see her dog, Snookie, recovering from knee surgery.

⛷ Erin is sad that her family had to leave Utah after a great ski trip in Park City.

This newsletter was edited by Emma Way and copy edited by Egan Millard.