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Sep 3, 2020

Axios PM

Good afternoon: Today's PM — edited by Justin Green — is 464 words, a 2-minute read.

  • 🚨"Robert Pattinson is said to have tested positive for the coronavirus, causing filming of 'The Batman' to be halted just days after the superhero drama resumed at studios outside of London." (Vanity Fair)
1 big thing: Fashion world looks to China

Illustration: Annelise Capossela/Axios

All paths to recovery for the reeling fashion industry lead through China, reports Axios' Felix Salmon.

Why it matters: China has become the most knowledgeable and sophisticated fashion market in the world — as well as the one with the greatest sheer number of consumers.

  • It has a dizzying proliferation of style tribes and cultures, as well as a fast-growing set of domestic brands helmed by Chinese designers trained in London or New York or Antwerp.
  • China isn't just about mass manufacturing anymore. It has become the place the fashion world goes to find the most subtle and exacting artisans, not just in clothes but also in adjacent areas like tattoos.

Louis Vuitton put on a blockbuster show in Shanghai in August, featuring designer Virgil Abloh's new menswear collection alongside older pieces that were already available in stores.

  • By the numbers: The show attracted 84,000 viewers on Louis Vuitton's website — but that number was dwarfed by the number of people who watched it live in China. It received 68 million viewers on WeBo, 18 million on Douyin, 8 million on Tencent, and millions more on other platforms.
  • Louis Vuitton shops in Shanghai, Taiwan, China and Korea all had their biggest sales weekend in history following the show, reports Fashion United's Kristopher Fraser.

The bottom line: Fashion industry association Altagamma now expects Chinese consumers to account for 50% of the global luxury market as soon as 2025. With international travel severely curtailed for the time being, they're going to have to do that shopping largely at home.

2. Map du jour
Data: Airbnb; Map: Danielle Alberti/Axios

Places that offer a beautiful escape from the heat surged in long-term Airbnb traffic this summer, Felix reports.

  • Expect that list to migrate south to Florida and New Mexico as winter arrives.

Sign up for Felix's newsletter, Axios Capital.

3. Catch up quick
  1. Joe Biden spoke with Jacob Blake by phone for 15 minutes during a private meeting with Blake's family in Wisconsin. Go deeper.
  2. Americans are flying more than all of their counterparts except China. Go deeper.
  3. North Carolina's election board reminded residents that voting twice is a felony, after President Trump suggested that voters should vote once by mail and again in person on Election Day. Go deeper.
  4. 🎧 Axios Re:Cap hosted New Mexico Secretary of State Maggie Toulouse Oliver to talk about nightmare scenarios for the upcoming election. Listen here.
4. 1 🎞 thing

John David Washington in "Tenet." Photo: Melinda Sue Gordon/Warner Bros. Entertainment via AP

More Americans will visit movie theaters this weekend than any since the pandemic hit in March, Jack Coyle reports for AP.

  • In a twist, one of the two big blockbusters opening this weekend — Disney's "Mulan" — will debut on streaming instead.

Why it matters: Each movie could chart a new way forward for Hollywood in the COVID-19 era, and potentially beyond.

  • “Tenet" could prove blockbuster moviegoing can be resuscitated with half-capacity theaters and safety protocols — or that people aren’t ready to sit in the dark with strangers.
  • “Mulan” could open up a new premium on-demand window to the largest film franchises — or prove that big-time box office can’t be replicated in the home.