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Situational awareness: Apple has reportedly banned Google from using its internal iOS apps. They gave Facebook the same treatment earlier this week.

1 big thing: The outdoors vs. Trump

Illustration: Aïda Amer/Axios

President Trump's latest headache comes from outdoor brands increasingly radicalized by climate change and his stewardship of public lands.

Driving the news: Trade groups representing hundreds of outdoor companies announced a new effort this week to push for policies that reduce greenhouse gas emissions and explore renewable energy, Axios' Sara Fischer notes.

  • During the government shutdown, Columbia took out full page ads to urge the government to reopen to aid public parks. 
  • Just last year, Patagonia said the company would donate $10 million to non-profit groups that work on climate and environment issues. 
  • The companies also banded together to protest Trump's plan to make big cuts to the size of two national monuments in Utah in 2017.

Why it matters: The big outdoor brands — including REI, Patagonia, Columbia and North Face — have monster social media presences and significant brand loyalty from affluent customers.

  • “These national brands have a reach that nonprofit advocates could only dream of, and they have been using that megaphone in a really effective way to remind people of this issue,” Kayje Booker of the Montana Wilderness Association told the AP.
  • “[W]hen President Trump was elected, some of the threats to our public lands became more high profile,” Outdoor Industry Association executive director Amy Roberts told the AP.

The big picture: More people in the U.S. want brands to take a stand on societal issues, especially on climate change.

  • 51% of Americans want corporations to act to influence policy on climate change, according to a report from Morning Consult.
  • But most consumers don't typically like when companies address issues pegged to Trump, even if many of his actions are what bring certain issues to the public debate.
Bonus: Pic du jour
Photo: AP Photo/Jeffrey Phelps

Geese huddle in the water as the sun rises at the harbor in Port Washington, Wisconsin.

2. What you missed
  1. The polar vortex-related cold snap has already been linked to at least nine deaths. Go deeper.
  2. The Senate voted to oppose Trump’s move to abruptly withdraw U.S. troops from Syria and Afghanistan. Go deeper.
  3. U.S. officials captured about 254 pounds of fentanyl at a border port of entry, the agency's largest bust of the drug in history. Go deeper.
  4. The Trump administration is sending more than 3,000 active-duty military troops to the southern border. Go deeper.
  5. Bob Swan was named permanent Intel CEO, ending a 7-month search.
3. 1 NFL thing

The U.S. court system won't be stepping in to change that call from the Saints-Rams game, the AP reports.

  • "U.S. District Judge Susie Morgan rejected arguments that [Saints fans] were entitled to an order, known as a “writ of mandamus,” forcing the NFL or Goodell to take action."
  • Two New Orleans season ticket holders wanted the NFL to be "forced to implement a rule allowing Commissioner Roger Goodell to investigate 'extraordinarily unfair acts' that affect the game."
  • "Remedies under that rule include rescheduling the game in full, or from the point at which the unfair act occurred."

Go deeper.