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1 big thing: Applemania

The latest updates from today's Apple event, from Axios chief tech correspondent Ina Fried:

  • High-end iPhone X model, which starts at $999, has an with edge-to-edge screen and dual cameras and Face ID facial recognition. Orders begin Oct. 27 and ship Nov. 3.
  • iPhone 8 (starting at $699) and iPhone 8 Plus with faster chip, improved camera and speakers and a new glass front and back casing for wireless charging. The iPhone 8 will be available to order Sept. 15 and in stores on Sept. 22.
  • Apple TV 4K (starting at $179), an update to the company's set top box, will be available Sept. 22
  • An updated Apple Watch ($399), known as Series 3, has a built-in cellular connection.
  • Speaking of wireless charging: Apple shows a sneak peek at a charging pad that can simultaneously charge a new iPhone, an Apple Watch and AirPods (with a new wireless case). Apple calls it AirPower and says it should be coming next year.

Ina's thought bubble: "The iPhone X is the model most people are going to want, but having to wait an extra month and the ~$1,000 price tag will make it a tough call. Also, everything leaked ahead of time dampening some of the enthusiasm."

Helpful FYI from Ina: The X model is pronounced like "ten."

Go deeper: Full highlights... Video of the X in action.

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