The Lincoln Project is looking to beef up its media business after the election, sources tell Axios.
- The group recently signed with the United Talent Agency (UTA) and is weighing offers from different television studios, podcast networks and book publishers.
Why it matters: The project's plan is part of the new trend of activists developing massive audiences for political influence that they are then able to spin into commercial media success.
- After the 2016 campaign, former Obama staffers launched Crooked Media, which now boasts a sprawling network of podcasts, streaming video, live tours and events.
The Lincoln Project's group of prominent "Never-Trump" Republicans has transformed from an election-focused advertising PAC into a media company with millions of followers.
- "As a media business, we're putting a pretty big bet on the idea that they know how to get audiences," says Ra Kumar, a UTA agent representing Lincoln Project.
Details: The group, formed in late 2019, has been approached by several media and entertainment companies and podcast platforms looking to launch franchises from its brand.
- The company is currently working with a documentarian and a motion picture producer to create a non-fiction film after the election.
- It's also attracted interest from TV studios looking to work with the Lincoln Project to help develop a "House of Cards"-like fiction series.
By the numbers: The Lincoln Project's current media efforts have grown quickly enough to catch the attention of Hollywood heavyweights.
- The Lincoln Project podcast, which launched in mid-June, has consistently been ranked as one of the top podcasts on Apple in news and politics. It sees roughly 1.5 million downloads per month, and is on track to hit 2 million downloads in October.
- LPTV, which streams on YouTube, Facebook and Twitter, includes two shows that have pulled in a total of 16 million views.
- Its gear store has already fulfilled 70,000 orders accounting for more than $1.8 million in total sales through mid-October.
The bottom line: The company will face new scrutiny as it further explores media.