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Situational awareness: President Trump’s re-election campaign is eyeing the purchase of an ad during February’s Super Bowl program, "marking what would be the first time in recent memory that a national election ad will be part of the big game's telecast," Sports Business Journal's John Ourand reports.
A new study provided exclusively to Axios from media measurement firm Nielsen finds that women in the U.S. spend more time with media than men, particularly on their smartphones and on live TV. In total, women spend about 72.8 hours a week consuming media, while men spend around 67.8 hours per week.
The big picture: Across all media options, TV is the favorite medium for women, accounting for 36% of their media consumption, per the study.
Why it matters: Women in the U.S. control the bulk of consumer spending, and are often responsible for the majority of purchasing decisions in U.S. households.
By the numbers, per Nielsen:
Yes, but: Despite these realities, gender bias in marketing still persists.
Be smart: According to Nielsen, women in the U.S. are more likely than men to consider TV advertising "as a source of meaningful and useful product and service information." This means that advertisers are more likely to strike a chord with receptive female audiences off the bat.
The bottom line: There's ample opportunity for marketers to reach receptive female audiences if they focus on closing the gender gap in advertising.
The data is based on Nielsen’s nationally representative panel for persons 18+ that compiles information from over 40,000 homes, representing more than 100,000 people, including the May 2019 measurement period for TV, digital and radio.
Some of the largest local newspaper chains have seen their stocks tumble over the past few weeks, making further consolidation and job losses in the local newspaper space seem inevitable.
Why it matters: The crisis surrounding the collapse of local news is not just being felt by family-owned local newspaper chains, of which there are many, but also major conglomerates and publicly traded newspaper companies.
Driving the news: McClatchy, now the second-largest newspaper chain in the country, saw its stock collapse Friday, dropping by over 60%, after it told investors that it likely won't be able to pay the IRS $124 million in pension funding due in 2020, per Poynter.
Meanwhile, shareholders approved a merger between Gannett, the newspaper chain that's parent to USA Today and other local papers, and New Media Investment Group, the parent company to newspaper giant GateHouse, on Thursday after months of back and forth financial negotiations.
Illustration: Rebecca Zisser/Axios
Speaking of turmoil in local news, a new study finds that while Americans mostly agree that something should be done to address the demise of local news in America, the population differs on how to address the problem based on their party identification.
Why it matters: The new data suggests that political disparities about the value of the media at the national level have carried through to the local level.
Details: According to a new study from Gallup and the Knight Foundation, Democrats are more likely to want to help a failing local newspaper than Republicans.
The New York Times will no longer use tracking pixels from Facebook and Twitter to track its users' browser history, executives tell Axios.
What's new: The company has created a marketing tool that will allow it to target potential subscribers on platforms like Facebook and Twitter without having to leverage its users' general browsing history.
Why it matters: "We're moving away from tracking analytics on people and towards tracking analytics on stories," says Chris Wiggins, chief data scientist at the New York Times. Wiggins says the transition will make the Times a more privacy-centric company.
"Most websites are giving up all of their users' browsing history to Facebook. The Times no longer does that."— Chris Wiggins
How it works: The new tool, called TAFI (Twitter and Facebook Interface), uses machine learning to identify which promoted articles on social media are most likely to bring in new subscribers to the New York Times when targeted to the right people.
Between the lines: The tool will also help the Times save money by cutting off its reliance on paying social platforms and other third-party ad tech companies for their ad-tracking technology.
What's next: The team says it's currently building out the tool's functionality to work for other platforms, like Google search, Reddit and Snapchat.
Go deeper: You can log out, but you can't hide
Michael Nathanson, a well-respected media research analyst, said Monday at Recode's Code Media conference that he estimates that Disney spends the most on content annually, followed by Comcast and AT&T.
Why it matters: There's been a long-standing narrative that Netflix spends more money on content than its streaming rivals, but the MoffettNathanson estimates revealed at the conference dispute that notion.
Other insights: The data Nathanson presented (see above) shows the amount of money spent on content other than sports — but Nathanson argues that sports are a big outlier that could disrupt a streaming bundle.
Yes, but: Nathanson does acknowledge that in order for streamers to be successful, they have to pick lanes. "You can't be all things to all people ... I think what we're seeing right now is this giant land grab."
The big picture: Nathanson says that the average American is willing to spend around $45 per month on subscription streaming services, which is similar to broadcast analytics company Magid's earlier estimate this year of $42 monthly.
What's next: Nathanson also presented data showing that the spending surge on content isn't expected to slow down any time soon. He estimates that by 2023, Disney will spend about $24.3 billion on content, AT&T will spend $16.3 billion and Netflix will spend $15.7 billion.
The Justice Department will seek a court's approval to get rid of decades-old rules restricting how movie studios can distribute films, DOJ antitrust chief Makan Delrahim said Monday, Axios' Margaret Harding McGill reports.
Why it matters: While the DOJ and FTC are investigating tech companies for anticompetitive behavior, Delrahim warned against hurting innovation by over-enforcing or putting in place strict rules that could outlive their usefulness.
How it works: The "Paramount Consent Decrees" from the late 1940s prohibited major movie studios from both distributing films and owning theaters without court approval, as well as banning practices such as setting minimum prices for movie tickets. Delrahim said the rules no longer make sense in the current media landscape.
Illustration: Aïda Amer/Axios
Opening day of the impeachment hearings on Wednesday generated middling viewer interest compared to other Trump-era political hearings.
Why it matters: Democrats are banking on the public spectacle of the hearings to shift more independents and Republicans in favor of impeaching President Trump — but new data about Wednesday's hearing shows the difficulty in capturing the attention of a nation that's developed a higher tolerance for permanent political drama under the current president.
Time has received over 19.4 million votes for its annual "Person of the Year" poll since it launched the poll Friday, according to two sources familiar with the numbers.
Details: All of the traffic around the poll's participation has been organic, the sources said. Time put out links to the poll on its social channels and it went viral from there.
Why it matters: Everyone loves a good popularity contest. But seriously, it shows that news companies can find success in launching new products off of successful, older franchises.
Yes, but: The poll has been gamed in the past. Most notably, in 2009 members of the fringe-right website community 4chan gamed the poll to put the company's founder in the top position.
What's next: Time will eventually disclose the winner of this poll but, ultimately, the decision is selected by Time's editors and will be revealed on Dec. 11.