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2019 is on pace to have the highest percentage of TIME covers featuring only women in the magazine's nearly 100-year history.
Why it matters: The company has pushed to include more diverse faces on its covers over the past few years. It's finally reached the milestone of having more female-only covers under CEO Edward Felsenthal.
Between the lines: Most cover stories about science, aerospace, transportation, space and technology were illustrations that didn't feature people.
Methodology: Axios went through the TIME vault and sorted every available cover since 1923 and identified each cover as having "only women," "only men," "both," "neither" or "not available."
By the numbers: In total, we found, 428 covers featuring "only women," 3,199 covers featuring "only men," 230 covers featuring "both," 682 covers featuring "neither" and 265 covers that were "not available."
Meredith Inc. announced that it is selling Sports Illustrated to Authentic Brands Group, a brand development company, for $110 million.
Why it matters: The company has been offloading the news publications that it acquired as a part of its 2018 Time Inc. acquisition for more than $1.85 billion in debt in an effort to build an entertainment and lifestyle behemoth.
Between the lines: Meredith thinks investing in entertainment and lifestyle brands gives it more leverage than investing in news and sports brands, which can be harder to monetize in the internet era.
What's next: Authentic Brands plans to use the Sports Illustrated name to create all sorts of branded businesses "ranging from Sports Illustrated medical clinics and sports-skills training classes to a gambling business," its CEO told Variety.
Illustration: Sarah Grillo / Axios
The Media Ratings Council (MRC), the de facto watchdog for media measurement, is inching closer towards implementing a single standard for measuring video across all platforms.
Yes, but: While the majority of its 70-page proposal for a new standard was agreed upon by a industry working group, two small provisions have been highly-contested, according to George Ivie, CEO and Executive Director, of the MRC.
Be smart: Mobile marketers in particular believe DWI puts them at a disadvantage because, they argue, mobile ads don't need to last that long to be effective. To no surprise, a few also take issue with the new viewability standard.
What's next: Ivie says he's gotten enough feedback about the DWI, viewability and audio provisions that he's going to reopen the discussion around what to do about those provisions with the larger working group.
Flashback: The key misinformation targets during 2016 focused on memes and posts around #BlueLivesMatter, #BlackLivesMatter and #MeToo.
Why it matters: The timelier the issue within the national conversation, the more effective it can be to sow confusion.
"The most effective form of disinformation has the ring of truth."— Matthew F. Ferraro, a lawyer at Wilmer Hale who writes about misinformation issues
The big picture: Deepfake technology is making it easier to create misinformation about about our preconceived concerns or doubts.
The bottom line: "Sometimes that is the point – not to convince you of one thing but to make you doubt the accuracy of anything," says Ferraro.
Worthy of your time: How Russia’s disinformation strategy is evolving from Poynter's Daniel Funke
Illustration: Greg Ruben/Axios
New data out from Centro, one of the biggest programmatic (automated) digital ad agencies, finds that more political campaigns are starting to use digital TV and streaming audio ads to reach voters.
Why it matters: The advertising industry has been slow to embrace connected TV ads because they're still pretty expensive at this point due to being hard to scale.
By the numbers: The report also finds that far more advertisers are looking to experiment with streaming audio ads.
What's next: Centro says that moving forward, one data point to watch is the impression-to-spend ratio, where the dollar multiple on connected TV ads is much higher than other devices because of premium CPMs.
Go deeper: Political advertisers drive digital TV ads
Illustration: Sarah Grillo/Axios
It's been a year since the European Union introduced GDPR, the General Data Protection Regulation, a sweeping data privacy law is intended to give consumers more control of their data and information online.
Why it matters: The fear around GDPR was that the rule was written so broadly, that it would force companies to over-compensate, just to comply and avoid fines. Over-compensation, critics believed, would hurt industry and potentially innovation, while stifling smaller businesses.
Be smart: There have been multiple examples reported of ways smaller businesses feel they have suffered under the weight of compliance costs, while larger firms, like Google and Facebook, have thrived. But there has also been more transparency around data breaches and violations than ever before.
By the numbers: At a national level, most Supervisory Authorities (SAs) report an increase in queries and complaints received compared to 2017, according to the EU Data Protection Board.
By the companies: Facebook and its subsidiaries Instagram and WhatsApp have been the subject of most investigations by the Republic of Ireland's data regulator (which handles most European violations) since GDPR was enacted, the BBC reports.
What's next: Now that companies around the world have created compliance mechanisms to operate in Europe, it will be easier for other countries, including the U.S., to introduce national privacy laws without too much industry blowback.
Data shows that consumers across all ages are more than 30% likely to cancel a subscription streaming service after the show or series they are watching has ended.
Why it matters: This creates big headaches for streaming companies over how to keep consumers from leaving, especially as the streaming space grows increasingly competitive.
What's next: Video streaming growth in U.S. is being stunted by increasingly crowded market.
President Trump's tweets don't pack the punch they did at the outset of his presidency, Axios' Neal Rothschild writes.