4. Facebook doubling down on curated News Tab
Facebook is looking to introduce more curated news products for its News Tab in coming months, including more curated collections around big events and breaking news, its VP of global news partnerships Campbell Brown told Axios.
By the numbers: According to new data provided to Axios, Facebook says the News Tab now contributes to over 30% of overall Facebook news link referral traffic for U.S., UK and German publishers included in the tab.
Publishers Axios has spoken to say Facebook News Tab has so far been a more reliable source of traffic than the News Feed.
- "We appreciate the fact that Facebook is recognizing the value of quality journalism and paying to run it on their platform," a BuzzFeed spokesperson said.
Yes, but: It's unclear if and how Facebook will continue funding publishers for their work.
- “We’re examining what that looks like," a spokesperson said. "We’re taking a look at how the product has evolved since launch and how partners have or have not benefited from it."
The big picture: Facebook for years was hesitant to lean into news curation, with its chief operating officer Sheryl Sandberg saying in 2017 "we don't hire journalists."
- But today, the company leans on people with editorial backgrounds to curate products in its News Tab in addition to using algorithms.
What's next: Soon Facebook will begin including content from its Bulletin newsletter program writers into its news products within the News Tab.
- Brown says Bulletin, which has over 100 writers, will soon expand globally.