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Programming note: Axios will be hosting its second Future of Media event next Monday, June 11th at 6:00 p.m. in downtown Washington DC. I'll interview Facebook's Head of News Partnerships Campbell Brown, Axios Founder & President Roy Schwartz, Ogilvy Managing Director Kathy Baird and more. Email email@example.com for an invite.
On Rupert Murdoch's radar ... We're hearing UK Minister for Digital, Culture, Media and Sport, Matthew Hancock will make a statement this morning regarding 21st Century Fox’s bid for Sky Broadcasting in Europe.
Illustration: Lazaro Gamio/Axios
Apple didn't shy away from criticizing Silicon Valley rival Facebook yesterday at its annual Worldwide Developers Conference in California.
Why it matters: The feud is part of a bigger battle brewing between the two companies over their governing philosophies and practices.
The quarrel comes as Facebook is facing Congressional inquiries over a New York Times report that it gave device partners (including Apple) access to user data, which could have potentially violated a regulatory decree.
The big picture: Both firms are also trying to navigate the ever-complicated news business. Apple announced Monday that it's bringing its Apple News product to Macbooks. Facebook announced last week that it's ending its controversial Trending Topics news feature in an effort to replace it with curated news shows on its OTT platform, Facebook Watch.
Go deeper: Axios' Ina Fried has a full run-down of all developer conference updates.
Illustration: Rebecca Zisser/Axios
Tech companies are launching ad businesses to eat at the multi-billion dollar advertising pie dominated by Google and Facebook for the past few years.
The irony: Many of the tech companies began with an aversion to advertising, fearing it would be a disruption towards the consumer experience.
Some publishers are banding together to offer marketers to cheaper advertising against traditional media content at scale.
Yes, but: Even those efforts will be hard to knock the massive lead technology companies have over legacy media in advertising.
The bigger picture: It's not just tech firms, but retail and consumer package goods companies, too. Ad-serving has become so democratized that any company with an audience is now able to steal advertising dollars away from traditional media companies. Kroger has an ad business and so does its grocery rival Albertsons. Target has a media network and so does Walmart.
Screen shot of Ken Auletta's new book "Frenemies: The Epic Disruption of the Advertising Industry (and Why This Matters)"
Ken Auletta's highly-anticipated new book "Frenemies: The Epic Disruption of the Advertising Industry (and Why This Matters)" is out and there are some juicy details about how the most powerful global ad agencies went from being agents of strategic vision to vendors.
Some of the major themes and excerpts:
There are two chapters devoted to two of the biggest media heavyweights: MediaLink's Michael Kassan, and WPP's Martin Sorrell.
The book name drops: Michael Kassan, Rishad Tobaccowala, Anne Finucane, Beth Comstock, Linda Boff, Meredith Kopit Levien, Lou Paskalis, Martin Sorrell, Keith Weed, Jon Mandel, Bob Liodice, Brian Wieser, Adam Smith, Maurice Levy, Charlotte Beers, Irwin Gotlieb, Laura Desmond, Bill Koenigsberg, Dave Morgan, Wenda Millard, Bernhard Glock, Paul Starr, Naomi Klein, Tim Wu, Jeremy Bullmore, Bob Greenberg, Randall Rothenberg, Wendy Clark, Keith Reinhard, David Sable, Jeremy Bullmore. Carolyn Everson, Howard Weitzman, Michael Roth, Tim Andree, Les Moonves, Shelly Palmer, Jack Haber, Marc Pritchard, Brad Jakeman, Alan Cohen, Gary Vaynerchuk, Don Baer, Joel Benenson, John Wren, Maurice Levy, Bill Koenigsberg, Maurice and Charles Saatchi, Kenneth Roman, David Ogilvy, David Moore, Keith Reinhard, Nick Brien, Nick Brien, Andrew Robertson, Harry Kargman, Rob Norman.
CRTV will announce today a new pilot series starring conservative pundit Erick Erickson — called "The Resurgent Family" — that will focus on faith and family values.
Why it matters: This is part of the escalating race to become the premier conservative TV/video network outside of Fox News:
McClatchy is rolling out a multi-pronged midterm election game plan, centered around a partnership program with political influencers and extending into a documentary of Texas Senate candidate Beto O’Rourke and an editorial partnership with digital millennial news site, Ozy.
Why it matters: Executives from both McClatchy and Ozy believe there are business and editorial opportunities presented by a lack of attention to state and local elections by many national news outlets and a wariness by consumers to trust national outlets with election reporting after the 2016 race.
As part of the partnership, Ozy and McClatchy will produce a new series that focuses exclusively on politics and the 12 most critical House, Senate and gubernatorial campaigns for McClatchy’s local audiences. The two companies will split the coverage of different races across the country.
McClatchy is also launching “The Influencer Series” a multi-state project in California, Florida, Missouri and North Carolina, that's meant to create conversations about politics and policy in communities where McClatchy’s leading local news brands are based.
Illustration: Axios Visuals
Private equity firm Vista Equity announced yesterday that it has purchased a majority stake in digital ad measurement firm Integral Ad Science. No financial terms were disclosed, but multiple sources tell Axios' Dan Primack that the deal valued IAS at around $850 million.
In context: IAS had been widely expected to IPO, but the public markets might have been tentative about an ad tech company amidst ongoing regulatory changes like GDPR and broader privacy concerns.
The reason IAS says it didn't go public is because the acquisition still allowed the company to remain neutral, while also controlling its product roadmap and giving it access to capitol for further expansion.
"We can still go public if chose to do that in future but in the mean time, this is much better for the organization."— Scott Knoll. CEO and President, Integral Ad Science to Axios
There's a reason companies like Integral Ad Science and Moat still have fairly high price targets despite the collapse of ad tech: measurement and accountability over the effectiveness of ad dollars spent is a hot commodity for marketers.
Asked by the Interactive Advertising Bureau, Which factors do you (marketers) expect will be most important in driving your data-driven marketing and media initiatives in the year ahead?” most respondents answered "investment in measurement and accountability," ahead of growing data resources or supporting technology.
Jean Ellen Cowgill has officially joined Bloomberg as General Manager of TicToc, Bloomberg's 24/7 Twitter news network, Axios has learned.
By the numbers: TicToc has produced more than 400 live event broadcasts, recorded more than 160 million total views since launch, and hit 250,000 followers last week.
Asian-Americans, particularly younger generations, are leading the adoption of the latest devices and digital consumption, and are far outpacing the national average for time spent on the web and in apps on smartphones.
Why it matters: "By studying the unique consumer preferences of Asian-American consumers, marketers and advertisers can gain insight into reaching other consumers, while also continuing to make progress with one of the most powerful consumer groups in the U.S.," per Nielsen.