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Situational awareness: The two NFL conference championship games this past weekend, both of which ran overtime, drew massive viewership.
Programming note: If you’re heading to AdExchanger’s Industry Preview this week, I’ll be interviewing Bloomberg Media CEO Justin Smith, Cheddar CEO Jon Steinberg, and New York Media CEO Pam Wasserstein about the future of digital publishing. Join us.
Illustration: Lazaro Gamio/Axios
An urgent desire for societal change and a chaotic media environment is driving a renewed interest in fact-finding, according to Edelman's 2019 Trust Barometer. That effort is leading to a rise in the consumption and sharing of information from traditional news media outlets.
Why it matters: This is a huge difference from the same survey's results from one year ago, when most people said they were turning away from traditional media because they thought it was biased and driven by clickbait.
By the numbers: Over the last year, the survey indicates...
Trust in traditional media also continues to increase. According to the survey, trust in traditional media in the U.S. and Europe is higher than trust in search and social platforms. An earlier study from Gallup shows a similar rebound in media trust overall in the U.S.
Yes, but: A majority of Americans still feel the news media doesn't understand them, according to a recent poll from Pew Research Center.
The bottom line: Consumers are turning to traditional media to fact-check reports and claims amid a chaotic and confusing news environment.
A study from Pew Research Center out last week finds that a vast majority of Republicans (73%) feels that news organizations don’t understand them. This stands in stark contrast to the percentage of Democrats (40%) who say they feel the same way.
Republicans vary little across various demographics in saying they are misunderstood by the media. Republicans with a college degree, for example, are just as likely, if not slightly more likely, to say they're misunderstood than those with a high school education or less. Similar patterns follow gender and age lines.
While this could be attributed to many factors, one that's worth highlighting is the amount of coverage and credence given to stories and headlines that promote the overall narrative of President Trump's coming "doomsday."
Photo: Gary Hershorn/Getty Images
The NBCUniversal Owned Television Stations (OTS) division has signed a multi-year contract with Comscore to provide measurement for its 40 local broadcast networks owned and operated by NBC and Telemundo.
Why it matters: It's the latest local broadcast deal to close with Comscore amid pressure to explore new types of TV measurement that extends beyond linear TV consumption that has been traditionally measured by Nielsen.
Yes, but: NBCUniversal, the parent company to the OTS division, isn't ditching Nielsen entirely. It uses Nielsen data to power both its measurement suite called CFlight and its digital TV consortium called Open AP. OTS will use both vendors to paint a better picture of how its content is being consumed.
Details: Beginning Tuesday, all NBC and Telemundo-owned stations across the country will use Comscore’s linear TV measurement, as well as its local mobile and insights calculations to measure performance.
The big picture: The battle between Nielsen and Comscore has been heating up over the past year to better measure how TV is consumed across a variety of platforms.
How it works: Advertisers want to be able to target TV ads with the same precision that they can target ads digitally, especially on big platforms like Google and Facebook.
What they're saying: Advertising executives tell Axios they are relying on both companies at this point to create a full picture.
NBCUniversal, through Comcast, is an investor in Axios.
Illustration: Axios Visuals
Vox Media is acquiring The Coral Project, an open-source publishing platform that is housed within the Mozilla Foundation. Deal terms have not been disclosed.
Why it matters: The deal underscores Vox Media's push to sell software as a service (SaaS) technology as a standalone revenue stream. It will also help The Coral Project grow faster by selling its technology to more newsrooms through Vox's sales team.
Details: The Coral Project, which will continue to operate as an open-source platform, provides newsrooms with tools and technology to better manage their commenting sections.
Vox Media plans to sell The Coral Project's flagship comment platform "Talk," as a part of its publishing technology stack, alongside its content management platform "Chorus" and its digital advertising platform "Concert."
The big picture: As the news climate has grown more contentious and troll-ridden, commenting platforms have become harder for publishers to manage.
Illustration: Lazaro Gamio/Axios
The roughly $57 million fine French regulators leveled on Google yesterday is the first real test of Europe's sweeping privacy rules, Axios' David McCabe writes.
Why it matters: The world is watching. The European General Data Protection Regulation (GDPR) has sparked an urgent effort to pass a national online privacy law in Washington. And state lawmakers are attempting to create their own regulations, too.
Details: The French data regulator CNIL accused Google of two violations.
The bigger picture: This moment is a test for Google, but also for the ability of Europe's new rules to rein in American tech giants. Until Monday, European regulators had only enforced GDPR against smaller players like an analytics firm associated with Cambridge Analytica and a German social media firm.
Netflix raised eyebrows last week when it announced it would be lifting prices on all of its subscription tiers. But will that turn consumers off?
How big is that "streaming wallet"? According to Bloxham, people are willing to spend around $38 monthly on streaming services.
Yes, but: Whether that's what people actually will spend is another issue, says Bloxham. "We're really bad at keeping times of things we actually spend on entertainment. Most of us would be quite shocked."
The big picture: Data (shown above) from Magid shows that most people only plan to hang onto subscription services for less than six months upon initially signing up, in order to test a service before fully committing to it, or to consume the content they want before switching to another service. That number dips even lower for older generations.
"Netflix is already a television network and a movie studio. But is it one step closer to effectively becoming television itself?"
That's the question being posed in a New York Times article this weekend that details the overnight popularity of the teen romantic drama "You," that was a flop when it ran on Lifetime but became a smashing hit when it started streaming on Netflix.
What they're saying: "The more I think about it, the more I think 'You' flailing on Lifetime and being treated by the viewing public as a Netflix original is going to be remembered as a major turning point in what will shortly be a contraction of the TV industry," tweets Variety chief television critic Daniel D'Addario.
Yes, but: "Netflix has been doing this for almost a decade," notes Bloomberg's Lucas Shaw. "Breaking Bad was a critical darling but just a modest success commercially ... until Netflix ... FX chief John Landgraf complained for YEARS that viewers thought many of his biggest hits were Netflix originals (e.g. Sons of Anarchy)."