Women are pushing back against the gender imbalance in media by launching their own news nonprofits and focusing on topics many traditional news companies have long ignored.
Exclusive: Prism, a BIPOC (Black, Indigenous, and people of color)-led nonprofit news outlet, is launching this week to focus on coverage of electoral justice, gender justice, workers’ rights, criminal justice, racial justice and immigration, executives tell Axios.
- Prism soft-launched in 2019 with the backing of a number of foundations. Its hard launch this week comes on the heels of the rounding out a remote staff just before the pandemic started in March. The company now has 10 full-time employees, half in editorial, all of whom are women of color.
- Ashton Lattimore, editor-in-chief at Prism and former editor of the Harvard Law Review, says that the company is uniquely positioned to intervene in this moment. "Women, colored folks, and LGTBQ are typically left out out of media narrative, and that has real world consequences at any time," says Lattimore.
The 19th*, named in honor of the 19th amendment to the Constitution, launched this week with $8.5 million in fundraising.
- Its goal is to elevate stories from people that have long been underserved by the American media, from conservative women in flyover territory to women of color, says Emily Ramshaw, co-founder and CEO of The 19th*.
- The outlet announced strategic distribution partnerships with USA Today and Noticias Univision on Monday.
The Fuller Project, a nonprofit that's been around since 2015, has raised $8.4 million since late 2016, executives tell Axios.
- The Fuller Project focuses on global reporting of injustice to women. For years it has partnered with many mainstream news companies to distribute its reporting to mainstream audiences.
- It has about 20 staffers globally, roughly half in the newsroom.
- "Right now at the intersection of everything happening with race and social justice, the coronavirus and public health — women's stories are the center of those moments, whether talking about income, unemployment, or childcare," says Khushbu Shah, The Fuller Project's interim editor-in-chief.
Be smart: The gender and racial disparities in newsrooms are awful, despite many news audiences skewing female.
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