Thanks for all the well wishes for my mom and her recovery. She says thanks.
Situational awareness: A bipartisan group of state attorneys general, led by New York, is opening an antitrust investigation of Facebook.
Today's Smart Brevity count: 1,313 words, a 5 minute read.
Apple's Arcade service relies on an Apple device and is probably most appealing if you have several of them. Screenshot: Apple.com
Many of Apple's latest products and services share a common goal for the company: increasing customers' dependence on the iPhone. As Apple prepares to unveil its latest generation of iPhones next Tuesday, this "ecosystem" strategy is more pronounced than ever.
Why it matters: With the smartphone market stalling, Apple needs to find other ways to make money while also maintaining its share of the market. This approach serves both goals.
How it works: When iPhone customers buy a set of AirPods or sign up for the company's new credit card, they are not only adding lucrative revenue to the company's bottom line, they are also making it more likely that they'll stick with the iPhone for their next device.
A number of Apple's recent and forthcoming products play to this dynamic.
History lesson: This ecosystem strategy dates back in some ways to when Apple introduced the iPod in 2001. At the time, iPod sales helped boost the Mac in what was dubbed the "halo effect," and it was two years before Apple introduced a Windows version of its iTunes software.
Yes, but: In order for the ecosystem benefit to kick in, the latest device has to be compelling on its own. The HomePod is one area where Apple's Apple-first mentality appears to be limiting the company's sales, as its voice-driven home device competes with more full-featured rivals that use Google's Assistant or Amazon's Alexa.
What's next: Apple is set to unveil the next generation of iPhones at an event Tuesday. It will be worth watching what other devices and services accompany the new phones.
A new study suggests Americans trust law enforcement more than advertisers or tech companies to use facial recognition responsibly, though many are skeptical of all three groups.
Why it matters: There is a growing debate over the appropriate use of facial recognition, while few laws exist in the U.S. over how and where the technology can be used. Even some tech companies say it is time for Congress to set some rules.
The release of the study comes the same day that 30 new groups have joined Fight for the Future's push to ban law enforcement use of facial recognition.
Big tech companies like Google and Facebook, as well as newer direct-to-consumer (DTC) tech upstarts like Away and Peloton, are driving advertising growth for legacy industries, like traditional television and out-of-home (billboard) companies.
Why it matters: The very industry that's upending legacy media companies is also the one that's keeping their ad businesses afloat, Axios Media Trends expert Sara Fischer writes.
Driving the news: Out-of-home (OOH) advertising grew by high-single digits for the third consecutive quarter during Q2 of this year, according to Vincent Letang, executive vice president and director of global forecasting for Magna Global, the media buying unit of global ad agency IPG.
Television networks are also seeing increases, thanks in large part to the commercial spending by tech rivals on linear channels. Both broadcast and cable networks saw their ad businesses grow and stabilize, respectively, last quarter, due in part to the investments made by big tech companies with heavy pockets.
Be smart: The investments being made by big tech companies and newer companies that are just beginning to join the TV advertising market are a reflection of a healthy economy.
Yes, but: Wieser notes that as these mega-companies mature, their growth rate, and thus ad spend growth rate, is also likely to slow, which could cut ad growth for the rest of the advertising ecosystem.
Flashback: In the late 90s, spending by dot-com-era tech companies flooded print outlets, particularly magazines and newspapers, with cash. When that market collapsed at the turn of the millennium, print began a long decline that hasn't yet ended.
An Android tablet running in "ambient mode." Photo: Google
Among the ones that caught my eye:
Why it matters: Not only is IFA one of the biggest consumer electronics trade shows in the world, but its early fall timing means it is a key launch point for devices that will arrive before the holidays.
Step aside, Dumbo. Check out this one-month-old baby elephant.