Jul 17, 2017

Axios Login

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Ballmer's struggle to get people to care about facts

Former Microsoft CEO Steve Ballmer has been on a quest to make government data easier to access, delivering what amounts to an annual report for the federal government.

One problem: There's just one slight hitch β€” a lot of people still can't be bothered with the facts.

While the initial announcement of USAFacts drew a large audience, Ballmer revealed that only about 4,000 people a day are accessing his website.

"There is certainly more work we need to do," Ballmer said in an interview with me at the National Governors Association conference on Saturday.

"The site needs to be friendlier. We gotta build up our social media followership because we can't count on people just coming to the site. By the way, you can like us on Facebook @usafacts. You can follow us on Twitter...but we also need to really find the things that are going to stimulate interest."

Politics: Ballmer also reiterated he has no plans to run for office and he is committed to staying mostly nonpartisan, with the exception of advocating for balanced budgets and for kids of all backgrounds to have an equal shot at success.

Here's a video of the full interview.

Elon Musk's mixed message

Elon Musk delivered a mixed bag to America's governors on Saturday β€” telling them both that their cars will all drive themselves within a decade and that they should be worried about artificial intelligence.

Adding to the mixed messages, Musk lectured against excessive regulation in general, but added that he wanted more regulation when it comes to artificial intelligence.

Relationship with Trump: I managed to get in a question, asking Musk what it was that led him to engage with, then disengage from, President Trump. "It was worth trying," he said.

"I did my best, and I think in a few cases I did make some progress," he said. But, he added that he just couldn't justify staying on the advisory panel after Trump exited the Paris accord. "The country needs to keep its word. There's just no way I could stay on after that."

Go deeper: Here's a video of the whole thing, which is worth a watch. (Musk starts at about 35 minutes in and I make a cameo with my question on Trump at around 1:31.)

California law may help women fight investor harassment

Axios' Kia has the skinny on how a 60-year-old state statute could help protect female entrepreneurs who are harassed by venture capitalists and other investors.

Details: Passed in 1959, the Unruh Civil Rights Act prohibits businesses in California from discriminating against potential patrons on the basis of race, gender, age, religion, and so on. Originally enacted as a way to combat discrimination against African Americans by business establishments, the law eventually became a central protection for people with disabilities.

Why it might help: Though it hasn't yet been tested in this particular situation in court, Joelle Emerson, founder of workplace diversity and inclusion consultancy Paradigm, says it could be a valuable tool as Silicon Valley works to re-calibrate its sexist culture.

Deeper look: Our video team caught up with Dan Primack on Friday for his take on Silicon Valley's sexual harassment problem.

It's World Emoji Day πŸŽ‰

In celebration of World Emoji Day (named after the date on Apple's calendar emoji), here are some must-know basics about those endearing little icons from Kia, our resident emoji expert.

  • Designed by Shigetaka Kurita, Japanese telecom NTT DOCOMO released the original set of 176 emoji (e for "picture" and moji means "character") in 1999.
  • Currently, there are 2,666 total emoji characters (as of June 2017).
  • Emoji characters have been governed by a subcommittee of a body called the Unicode Consortium since 2010. The consortium, created in 1991 and whose members include Apple, Google, Microsoft, and other tech giants, reviews new emoji submissions every year and selects new additions. However, not everyone agrees that emoji should be governed by the organization, such as Stanford University's Keith Winstein.
  • Web domains can be made up of emoji, like ️️️.ws (this address will take you to a GoDaddy-maintained search engine for available emoji domains). The first emoji domains were registered on April 19, 2001.
  • The Emoji Movie is due out July 28.
Take note

On tap: Fortune's Brainstorm conference runs this week in Aspen and Kia is there to bring you all the key developments...And, as noted above, it's World Emoji Day. πŸ˜ƒπŸ‘πŸΎπŸ»

Trading places: The BBC announced that it has cast actress Jodie Whittaker to be the 13th Doctor Who, creating the predictable sexist backlash from the twitter sphere, but also some impressive rebuttals.

ICYMI: Google won a victory in its battle with the Labor Department over charges that it underpaid women, as a judge preliminarily ruled against the government's bid for more records...Digital media companies say net neutrality rules help them compete...SurveyMonkey wants to win over big businesses...PU β€” there is a new gadget called Kunkun Body that warns you when you smell bad.

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