Allbirds, the San Francisco startup whose shoes have become the unofficial footwear of the tech industry, is ready with two new styles for summer.
The new shoes are made of a knitted eucalyptus fiber-based material, the company tells Axios' Kia Kokalitcheva. It's made to be more breathable for the summer than the wool used in the company's original two models.
The bottom line: Allbirds seems to have nailed Silicon Valley's cultural priorities when it comes to apparel: comfort, utility, and simplicity — basically the same qualities that made the hoodie so ubiquitous.
The big question: How long does Allbirds stay the "it" shoe of tech. After all, these things were popular in Silicon Valley once too.
Read Kia's full story on the shoes, the market competition and the broader direct-to-consumer trend.