Attention Buckeye readers: You can join Axios’ Mike Allen tomorrow morning at The King Arts Complex in Columbus, Ohio, for a breakfast conversation on the future of work.
He’ll be interviewing: Jamie Dimon, JPMorgan Chase & Co. CEO; Josh Silverman, Etsy CEO; Francis Davidson, Sonder CEO; and Columbus’ own Jeni Britton Bauer, of Jeni’s Splendid Ice Creams. RSVP here.
1 big thing: AI is still just talk for most businesses
For all the talk around artificial intelligence, recent surveys show just 3%–4% of firms are actually using it for broad-scale business.
Hoping to change that, Microsoft used a San Francisco event Tuesday to show off some of the companies that are using the technology effectively.
- InBev, for example, has a platform called SmartBarley that gathers data from 8,000 of the company's suppliers to help them improve yields and lower their environmental impact. The growers agree to share their data with InBev, which in turn shares back the AI-derived insights with the farmers. "We are not a digital company. We are a company that is being digitized," AB InBev's Tassilo Festetics says.
- Startup Arccos Golf, only a few feet away, showed how it's using AI to create a virtual caddie for golfers, able to assess a player's stroke, weather, and other conditions. The startup says the early results are promising, with customers shaving an average of nearly 4 strokes off their game.
Even if they don't know how to get started, companies are interested in the technology, says Julia White, a VP in Microsoft's Azure unit. "People recognize the promise of AI," she says.
The problem, though, is that most still don't know what it takes to get started, White adds. Both Microsoft and the customers on stage Tuesday agreed that it mostly boils down to data. If you want to use AI in your business, you need lots of data and it has to be in a common format.
In response, Microsoft is increasing its investment in tools that help companies build their own chatbot. The company announced this morning it's purchasing XOXCO, maker of Howdy, one of the first commercial chatbots.
Yes, but: Expectations around the AI business are often overblown today. White acknowledges this, but puts the blame on other companies.
- "There was so much hype around Watson and other things that have been disappointing," White says.
Doubts persist: Maribel Lopez, of Lopez Research, says her research shows that just 3% of companies have invested enough in AI to see a significant return on investment, while 89% said that the big cloud companies have overpromised on AI.
Flashback: MIT-Boston Consulting Group released a survey a year ago that also said American business executives expect AI to have a large impact on their companies but few were actually adopting the needed technologies.
2. What they're saying about Amazon HQ2
With Amazon making its HQ2 choices official, everyone is now weighing in on how the decision will impact everything from tax revenue to public transit and the political fallout.
Details: Amazon is splitting HQ2 (and the 50,000 jobs that come with it) between two regions: New York's Long Island City and Arlington, Virginia.
Here are some of the smartest and funniest comments...
The housing impact:
The politics: The New York Times' Mike Isaac said two people mentioned to him that a big benefit of splitting HQ2 is that Amazon now has more politicians that view it as a key employer:
The bottom line: Even split across two cities, HQ2 will bring a substantial number of jobs and other benefits. It will bring headaches, too.
3. Benioff again likens Facebook to cigarettes
Salesforce founder Marc Benioff lashed out at Facebook in a new interview with MSNBC, doubling down on his contention that the social network is akin to a digital-style tobacco company.
"Facebook is the new cigarettes," he tells Kara Swisher during a half-hour MSNBC special that will air Sunday at 10pm ET. "You know, it's addictive. It's not good for you. ... The government needs to step in."
Plus: Benioff also spoke with Swisher about his purchase of Time magazine and his fight with other tech CEOs over San Francisco's recently passed Prop C initiative to help combat homelessness. You can see a video clip here.
4. FCC ready to auction airwaves for 5G
The Federal Communications Commission will launch the first of two major spectrum auctions today as the wireless industry tries to get the bandwidth it needs to deliver 5G.
Why it matters: The regulator is under pressure from the big wireless carriers to make 5G a reality, Axios' David McCabe reports.
The details: On Wednesday morning, the FCC will start taking bids for spectrum in the 28 GHz band.
- After the conclusion of that auction — senior officials didn't have a date when speaking with reporters on Tuesday — a second one will commence, with spectrum in the 24 GHz band.
- Both contain high-frequency bandwidth that carriers are hoping they can use to build out 5G networks.
By the numbers: There are 40 bidders qualified for the first auction, which required an upfront payment, and 58 completed applications for the second, per officials.
Go deeper: Bidding in the first auction can be tracked here.
5. Take Note
- The Wall Street Journal's D.Live wraps up in Laguna Beach, California.
- Cisco reports earnings after the markets close.
- StubHub named former Morgan Stanley banker Greg Mrva as its CFO.
- Flipkart CEO Binny Bansal is stepping down after an inquiry into misconduct.
- Snap is being subpoenaed by the Justice Department and SEC over its IPO disclosures. (Reuters)
- With the ride-hailing companies getting into scooters, Lime is now getting into car-sharing, launching a service in Seattle. (Bloomberg)
- Facebook, Google and Twitter are working together on an initiative to help combat the opioid epidemic. (Facebook)
- LinkedIn expects its media business to bring in $2 billion this fiscal year. (Axios)
- Social-media influencers aren’t just promoting clothes and fancy hotels any more — they’re now helping to sell prescription drugs. (STAT)
- Hungry for more Wi-Fi capacity, the telecom industry is looking to snatch control of underutilized airwaves reserved for the auto industry — but connected and autonomous vehicles are starting to need the spectrum. (Axios)
- Pokemon Go creator Niantic released a trailer for its upcoming Harry Potter-themed augmented reality game, but also confirmed that Harry Potter: Wizards Unite won’t arrive until next year. (Niantic)
6. After you Login
It wasn't really Ross from "Friends" that recently got arrested in London, but it sure looked like him.