President Trump's war with California over carbon emissions is putting several giant automakers in activists' crosshairs.
Driving the news: Multiple shareholder and environmental groups have begun, or are weighing, pressure campaigns against companies that have sided with the White House effort to strip California's power to impose strict mandates.
- ICYMI: GM, Toyota, Fiat Chrysler and several others intervened earlier this week on the administration's side in litigation on the matter.
Why it matters: It's the latest sign of how automakers are in a politically volatile, awkward position that risks attacks from either the Twitter-happy president — who isn't shy about attacking specific companies — or activist groups.
One big question: Whether the campaigns could create a consumer backlash against automakers siding with the White House.
- Already, the NYT reports that Toyota's move in the litigation "shocked consumers" in eco-conscious California.
Where it stands: The sustainable investment advocacy group Ceres tells me they're working with allies to consider the "full suite of levers investors can pull as shareholders and as public officials and thought leaders."
- "These include but aren't limited to direct shareholder engagement and shareholder resolutions. Investors also have the option of using their public platforms to condemn these decisions (public letters, op-eds, social media, etc.)," Ceres spokesperson Troy Shaheen said.
- Other groups including the Sierra Club and the investor advocacy group As You Sow have also been critical of GM and other automakers on the matter.
The big picture: A truce of sorts is collapsing. While environmental pressure on the auto industry is decades-old, recent years have been relatively calm compared to pressure against the oil industry over climate change.
- That's because the industry reached an agreement with the Obama administration during his first term on national emissions and mileage standards that were supposed to run until 2025.
- But that all began to change when the industry supported Trump administration efforts to revisit the rules that manufacturers said were proving unrealistic.
- However, automakers have now splintered over whether to back Trump's plan to greatly weaken the rules beyond what the companies believe is appropriate.
The bottom line: Automakers above all want to avoid a patchwork of standards, but they're adopting different strategies.
Of note: My Axios colleague Joann Muller will have more on how automakers are positioning themselves in the Axios Navigate newsletter later today. Sign up here.