Axios Communicators

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April 05, 2024

📇 Today's newsletter is 1,920 words, a 7-minute read.

1 big thing: Gina Sheibley departs Qualtrics to lead communications at Workday

Photo illustration: Lindsey Bailey/Axios. Photo: Qualtrics

Workday, the cloud-based platform that helps companies manage their people and money, has named Gina Sheibley chief communications officer, Axios first learned.

Why it matters: Sheibley is part of a broader leadership shakeup, which includes newly appointed CEO Carl Eschenbach and chief marketing officer Emma Chalwin.

Zoom in: Sheibley, a Salesforce and Qualtrics alum, assumed the role March 25, reporting to Chalwin.

  • Sheibley will oversee the team responsible for all global internal and external communications, including public relations, analyst and influencer relations, content strategy, customer advocacy, and employee and executive communications.

What she's saying: "Over the past 25 years, I've learned that I need to work for a company that I can believe in and be proud of," Sheibley told Axios.

  • "And for me that's a company that's both doing well and doing right by the people it serves — that's Workday."

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2. Industry vets launch Arvo Advisory

Courtesy of Arvo Advisory.

Longtime communication strategists Stephen Reiff and Steve Soltis have launched executive communications firm Arvo Advisory.

Why it matters: The firm's goal is to bridge the gap between business strategy and communication.

Context: Reiff worked in corporate strategy, politics and management consulting before most recently serving as head of strategy and corporate communication for MoneyGram International.

  • Soltis previously ran CEO and employee communication at Coca-Cola, UPS and MCI. He also teaches strategic communication at the Darden School of Business at the University of Virginia.

What they're saying: "Chief communications officers are being called upon more and more to be strategic partners in the business, not just great communicators," Soltis told Axios. "So we think connecting corporate strategy and communication strategy can be very additive to the overall success of a business."

The big picture: Arvo Advisory is one of the many boutique challenger firms to launch in recent months amid a shifting agency landscape.

Zoom in: Arvo's differentiator is its connection to communicators with MBAs, who have come up through the business strategy ranks, says Reiff.

  • Arvo Advisory has assembled a bench of subject matter experts — like Coca-Cola alum Doug Busk, investment banking and McDonald's alum Danielle Cupps, former Home Depot chief communications officer Steve Holmes, and Corteva alum Dana Bolden — who will serve as advisors in support of specific client work.

The bottom line: "Disney CEO Bob Iger has said that your strategy is only good as your ability to articulate it. That perfectly summarizes what we're trying to do," says Reiff.

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3. 💼 Corporate moves

  • Chobani named Peloton and Edelman alum Ben Boyd chief communication officer. Nishant Roy is now chief impact officer.
  • Wells Fargo's Amy Bonitatibus joined PayPal as chief corporate affairs and communications officer.
  • M&T Bank appointed Sarah Knakmuhs as chief communications officer.
  • Capital One alum Bridget Lowell joins TD Bank AMCB as chief communications officer.
  • Lam Research promoted Steve Fine to chief communications officer.
  • Anthropic named Salesforce alum Steve Mnich head of product communications, Meta alum Devon Kearns a policy communications lead, and Stripe alum Sam McAllister a member of the communications team.
  • WastAway named Todd Smith chief communications officer.
  • McDonald's has promoted Beth Hart to chief sustainability and social impact officer and Nubia Murray to senior director U.S. brand communications.
  • Heather Wilson joins AccentCare as senior vice president, head of marketing and communications.
  • Kelli Hopp-Michlosky is executive vice president, global head of communications and marketing for TK Elevator.
  • SurveyMonkey promoted Katie Miserany to senior vice president and chief communications officer.
  • Lyft appointed Brian Irving chief marketing officer.
  • Hyland promoted Becca Toth to chief marketing officer.
  • Kelley Hodge joins Greycroft as head of marketing.
  • Lumen Technologies named Ryan Asdourian chief marketing officer.
  • Guitar Center announced the appointment of Kristin Shane as chief marketing officer.
  • Celsius promoted Kyle Watson to chief marketing officer.
  • Stack Overflow alum Khalid El Khatib joined Consumer Reports as chief marketing officer.
  • Kelly Gardiner joins Care+Wear as chief marketing officer.
  • Fortune Media appointed Maryam Banikarim managing director of Fortune Live Media.
  • American Express promoted Alan Fitts to vice president, strategy and operations, and chief of staff, corporate affairs and communications.
  • BP named Ross Parman head of U.S. media affairs and external communications.
  • GoFundMe and Outcast alum Heidi Hagberg joins Handshake as head of communications.
  • Tusk Venture Partners alum Sam Polstein joined Lilium as head of communications — U.S.
  • Etsy promoted Kelly Clausen to vice president, communications.
  • Michael Smith has been promoted to managing director, corporate communications, at Acts Retirement-Life Communities.
  • Erin Miser joins Spirit AeroSystems as senior director, communications and marketing.
  • DoorDash and TikTok alum Christine Alabastro joins Prenuvo as senior director, head of PR and communications.
  • Michelin North America promoted Megan Bagwell to senior director, engagement, Sandy Wong to performance team senior manager and hired Tamara Douce as brand communications director.
  • Christina Galoozis was promoted to director, communications and public relations at West Monroe.
  • Workday alum Jim Namiotka joined Geico as director of executive communications.
  • Kyle Bazemore is director, corporate communications, for Nissan North America, and Ashli Bobo is director, Infiniti Americas communications.
  • Tom Kuhn joins Wing as communications and media relations lead.
  • Rakuten International promoted Steven Shaw to director, corporate communications.
  • Lindsay Yanek joins McKesson as director of U.S. pharmaceutical communications.
  • Kevin Petschow joins Nokia as corporate communications lead, North America.
  • Christina Kim joins Yanolja as corporate PR manager.
  • Meghan Gage is a manager for impact communications at PayPal.
  • Adiya Taylor joins Patreon as a corporate communications lead.
  • Vital Farms alum Morgan White joins Shake Shack as senior manager, brand communications.
  • Google and Accenture alum Kameron Dunbar joins GitHub as an executive communications business partner.

4. 📣 Firm moves

5. 🌱 Nonprofit and government moves

  • Brendon Miller joins Opportunity Finance Network as executive vice president, chief of staff and head of communications.
  • Elizabeth Lopez-Sandoval joins U.S. Department of Transportation as deputy director of public affairs.
  • Alex Howard is assistant press secretary at U.S. Department of Homeland Security.
  • The Child Mind Institute named Pamela Redmon chief marketing officer.
  • Twitter alum Anna Hughes joins U.S. Council for International Business as vice president, communications.
  • Kamara Jones is deputy chief communications and marketing officer at the ACLU.
  • The Association of the U.S. Army named Tom McCuin deputy director of media operations and deputy editor of Army Magazine.
  • The Heritage Foundation named Mary Vought vice president of communications and Matthew Tragesser senior communications manager.
  • Marylee Williams is a communications manager at Carnegie Mellon University — School of Computer Science.
  • Access Community Health Network promoted Cristina Sotelino to chief growth and brand officer.
  • Ainy Haider-Shah is senior director, communications, for USAID's Africa Trade and Investment Activity.
  • Bethany Georgianni joins the Democracy Fund as communications manager, external affairs.
  • Spencer Chase joins the Corn Refiners Association as senior director, communications.
  • Nicole Tardif joins National Automatic Merchandising Association as senior director, communications and marketing.
  • The American Petroleum Institute named Mollie Timmons communications manager.

6. 🗞 Media moves

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