Axios Charlotte

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March 22, 2024

🍾 Friday? More like Fri-YAY. It's Alexandria.

🌧 Weather: Rainy later today and up to 60°.

πŸŽ‚ Happy birthday to our Axios Charlotte member Ron Tober!

Today's Smart Brevityℒ️ count is 681 words β€” a 2.5-minute read.

1 big thing: 🎰 FanDuel paid for my vacation

On top of inundating us with ads, sports betting platforms like DraftKings are giving out hundreds of dollars to customers who sign on. Photo: Alexandria Sands/Axios

As you're reading this, I'm on a flight to a tropical destination. And β€” I don't normally do this β€” I may have splurged on an overpriced mimosa at Charlotte Douglas.

  • That's because this vacation is on FanDuel's and DraftKings' dime.

Why it matters: Now that sports betting is legal, we can take advantage of these sites' promos in North Carolina.

Over the past few days, my husband and I racked up more than $3,000 in winnings on various apps, using only sign-on bonuses and referral codes and barely any of our own money. We'd cracked the code, I thought.

  • I asked some experts if they agreed.

πŸ€” Reality check: "The idea of cheating the system β€” they will be cackling behind your back," David Bockino, director of Elon's media analytics program, tells me. "The smartest thing you could do right now is pull out all your money and never think about this again."

  • We may have won a few thousand, but FanDuel, DraftKings and the other guys, too, are banking on us losing more than that in the long run. In business talk, this measurement is called "customer lifetime value."

Full story: I've won $3K on sports betting apps in one week, and frankly I'm insulted

2. ⚽️ And the new soccer team name is ...

Logo: Courtesy of Carolina Ascent FC

Charlotte's new professional women's soccer team will be called Carolina Ascent FC, Axios' Ashley Mahoney reports.

Why it matters: The Charlotte area is bursting with men's professional soccer at major and minor league levels. Carolina Ascent is the area's first top-tier women's professional soccer team.

Catch up quick: The team, known in the interim as Super League Carolina, was announced last May.

More details on the upcoming season

3. πŸ‘š Girl Tribe inks Charlotte FC deal

The collection includes four adult pieces and three items for kids. Photo: Christina Hussey, courtesy of Girl Tribe

Girl Tribe starts selling official Charlotte FC gear today.

Why it matters: This is Girl Tribe's second local licensing deal in the last six months, Ashley writes. The brand now works with both the NFL and Major League Soccer.

Catch up quick: The popular Charlotte-based apparel brand began selling game-day apparel in 2016. They landed their first official partnership in 2023 with the Carolina Panthers.

  • It's one thing to have a time-inspired line, as many local brands do, but it's another to be an official partner.
  • MLS clubs are allowed one local license per season. Charlotte FC partnered with 704 Shop last year.

More about the collection

4. 🍣 Now open in LoSo

We tried beef short ribs ($18), Brussels sprouts ($9) and shrimp skewers ($12) for starters. For entrees, the Morrison sushi roll ($17) and chicken yakisoba ($20). Photo: Alexis Clinton/Axios

A Japanese restaurant with a range of sushi and kushiyaki options is now open in lower South End, Axios' Alexis Clinton writes.

Why it matters: Yama is from the same owners as one of the best sushi restaurants in the city, Baku.

Dig in: Yama LoSo's menu is similar to its other locations in Waverly and SouthPark, with more than 14 sushi rolls, sashimi, kushiyaki and about four specialty dishes like stir-fried soba noodles.

πŸ“ 3535 Dewitt Lane, next to SupperClub and Phat Burrito

What we tried

5. πŸ”₯ Fresh rendering and other speed reads

The entry to Northwood's incoming 26-story, 356-unit apartment building at The Bowl. Rendering: Courtesy of Northwood

🏒 Northwood is naming The Bowl's luxury residential tower Oro Ballantyne. (Instagram)

🌷 Arts+ is hosting a spring festival on Saturday, April 13, at its future home at Plaza Presbyterian. (Instagram)

πŸš— A car that still had Kia dealership plates was driven through a tobacco and vape shop on University Pointe Boulevard. (WBTV)

Harvey B. Gantt Center co-founder Bertha Maxwell-Roddey died at age 93. (The Charlotte Post)

Sponsored job listings

On the job hunt?

πŸ’Ό Check out the fresh open positions in Charlotte.

  1. Group Exercise Director: Morrison YMCA at YMCA of Greater Charlotte.
  2. Massage Therapist at Emerson Joseph.
  3. Social Media Manager at Spark Strategic Ideas.
  4. Instructor at Splatter Charlotte.
  5. Operations Manager at Sustain Charlotte.

Want more opportunities? Check out our Job Board.

Hiring? Post a job.

6. πŸ’ƒ This one's for the ladies

Men and children can come, too. Photo: Courtesy of No Man's Land

This weekend, Camp North End is hosting the inaugural No Man's Land festival, an event for and by women.

What to expect: The day-long festival will feature over 100 woman-owned businesses, workshops, breakout sessions, photo ops and more, creator Jordan Dollard said in a press release.

  • Tickets start at $10 and include access to a Skillpop workshop (clay trinket bowls, vision boarding, photography, self-defense).

Stop by: The festival is inside the Ford Building from 11am-7pm tomorrow.

Sponsored event listings

Plan ahead

πŸ“† Check out what's happening on our Event Board.

  • Charlotte FC vs. Columbus Crew at Bank of America Stadium tomorrow: Charlotte FC action returns when Columbus Crew visits the Queen City. Plus, celebrate Girls and Women in Sports featuring a clear fanny pack giveaway presented by Atrium Health. $39.
  • Tamia & Joe at Bojangles Coliseum tomorrow: Prepare for a night of soulful melodies and captivating performances by award-winning artists, Tamia and Joe. $74-$255.
  • We Them One's Comedy Tour at Bojangles Coliseum Sunday: Get ready for a night of laughter with the 'We Them One's Comedy Tour.' Don't miss out; grab your tickets now and make memories. $70-$234.
  • Varick on 7th Open House at Varick on 7th St on March 26: Open house for Charlotte newest inclusive apartment community. Free.
  • Nicki Minaj Presents: Pink Friday 2 World Tour at Spectrum Center on March 26: Don't miss the Pink Friday 2 World Tour as it makes its way to Charlotte. $59-$299.
  • Charlotte SHOUT! at First Ward Park March 29 - April 14: SHOUT! is back in Uptown Charlotte. This free festival will have larger than life art installations, outdoor concerts, food trucks and more. There is something for everyone.
  • Redefining the Automotive Experience at Method on March 26: Join industry experts to learn how some of the biggest players are redefining the automotive experience to retain relevance and market leadership in this increasingly complex environment. Free.
  • Syncopated Ladies: Live at Knight Theater at Levine Center for the Arts on March 27: Don't miss this ground-breaking all-female tap production that propels beautiful, classy, and diverse women onto a re-invigorated stage, weaving their inspiring stories with intricate footwork. $29.50+.
  • Indie on Wheels: The Donut King at Independence Regional Library on March 27: Indie on Wheels is sponsored by Culture Blocks, a community partnership funded by Mecklenburg County.
  • Wake Forest Executive Education Authentic and Effective Leadership at Wake Forest Charlotte Center on April 12: Current and emerging leaders will receive practical, insightful guidance and actionable tools to identify personal leadership principles, cultivate a growth mindset, and master techniques. $900.
  • Richard Sheltra Memorial 10k, 5k and Fun Run in Pineville on April 20: Join them in bringing the community, family & friends together to celebrate the life of Richard Sheltra. 10k starts at 7:45 am, 5k at 7:50 am and Fun Run at 8:15 am. $35+.
  • Charlotte Grilled Cheese Festival at South End Station on April 27: Enjoy a fun twist on America's Favorite Sandwich with an incredible lineup of melty, cheesy goodness paired with delicious Craft Beer, Mimosas, Bloody Mary's, and Tito's Cocktails. $20-$65.

Want more things to do? Check out our Event Board.

Hosting? Purchase an Event Listing.

7. πŸ—£ Wake up, a new Hot Homes just dropped

Whoever buys this, can you invite me over? I don't like my apartment pool. Photo: Courtesy of Liz Khodak

In this week's edition of our city's sexiest homes for sale, we have:

  • A three-story townhouse within walking distance to the best time you can have in Charlotte: the NoDa strip.
  • A $1 million house where you can play putt-putt between dips in the pool.
  • A lakefront townhouse with a balcony so you can look out at the water, for $270,000.

See all 4 houses and take a look inside

🚽 Where's the best place "to go" in Charlotte? McKenzie and Alexis polled folks on the streets of Uptown. You can watch their video on our IG.

  • 🀳 I have to agree with the readers commenting Sixty Vines. I love a bathroom with luminous lighting. Force me to take a selfie.

πŸ™ Thanks to Katie Peralta Soloff for editing this newsletter and Lucia Maher for copy editing.