⚾ Happy Saturday!
- Today's Smart Brevity count: 1,052 words ... 4 minutes to read.
⚾ Happy Saturday!
Ads for defense contractors and enterprise software have pushed out snacks and beer for World Series viewers in the Washington area, as advertisers flock to the Nats-Astros showdown to reach government and opinion leaders.
Why it matters: Consumer package goods and retail ads typically dominate commercial time during sports championships.
In the D.C. market, the first two games of the World Series attracted mostly defense, enterprise technology and health-care ads:
The bottom line: Advocacy ads are a growing category, as corporations plunge into issues they avoided in the past.
🇺🇸 Go deeper ... Front page, above the fold in today's WashPost, "At Nationals Park, a divided D.C. unites":
Microsoft won the Pentagon's hotly contested JEDI (Joint Enterprise Defense Infrastructure) cloud computing contract — valued at as much as $10 billion over a decade — snubbing Amazon, which had been the front-runner, per Bloomberg.
Why it matters, from Jonathan Swan: As soon as Trump found out Bezos was in line for this payday, this seemed inevitable.
Justin Green's memorable headline in Axios PM: "Son of sharecropper eulogized by presidents."
President Trump speaks to the press on the South Lawn yesterday, accompanied by aides (left to right) Kellyanne Conway, deputy press secretary Hogan Gidley and press secretary and communications director Stephanie Grisham.
💡 "Trump's genius: Training us not to be shocked ... He makes us believe we already knew about every new exposé," Elizabeth Spiers, a progressive media strategist, writes on the cover of tomorrow's WashPost Outlook section:
In my day job, we create messaging for political candidates and conduct polls. Over and over, messages about Trump’s corruption land with a thud. The reality is that voters have a hard time buying the idea that such misconduct affects them in any way at all.
They might think it’s unfair, but they also overwhelmingly think everything that happens in Washington is corrupt, and that all elites in politics and business are corrupted on some level. They view Trump as a data point on a continuum of corruption, not as an outlier.
"The United States federal budget deficit jumped 26 percent in the 2019 fiscal year to $984 billion, reaching its highest level in seven years as the government was forced to borrow more money to pay for President Trump’s tax and spending policies," the N.Y. Times reports.
The bottom line: Huge deficits eventually could crowd out borrowing by consumers and businesses, raise interest rates and ignite a recession.
Secret Service agents interviewed Eminem about lyrics "threatening" President Trump, according to documents obtained by BuzzFeed News' Jason Leopold:
In August 2018, Eminem announced the surprise release of his new album, "Kamikaze" ... [The "Kamikaze"] lead track, "The Ringer," immediately attracted attention on social media due to lyrics in which Eminem, a fierce critic of President Donald Trump, claimed he was visited by the Secret Service:
"'Cause Agent Orange just sent the Secret Service / To meet in person to see if I really think of hurtin' him / Or ask if I'm linked to terrorists / I said, 'Only when it comes to ink and lyricists.'" ...
This week, the agency turned over 40 pages of documents that prove they did in fact interview the rapper. It turns out their interest in speaking with him was based on "threatening lyrics" from his rap "Framed" that appeared on "Revival." The Secret Service characterized Eminem as "exhibiting inappropriate behavior" and [said] he, via the rap, "threatens protectee."
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