1 big thing ... Scoop: Inside the GOP impeachment spin machine
The Republican base is fired up by impeachment: It’s driving fundraising to pro-Trump groups, which pump that money back into ads to get the base even more fired up.
- Why it matters: The cycle keeps spinning, generating more and more heat.
- That’s why they’re locked in, unified, defending Trump.
Trying to take the offensive on what could be a devastating issue, the H0use GOP yesterday issued a 110-page prebuttal (spoiler: Trump did nothing wrong) to the Democrats' impeachment report — which comes out today.
Scoop: How the money feeds the machine ... America First Policies, the non-profit arm of the pro-Trump super PAC America First Action, is dropping $2.26 million on ads beginning today, targeting 27 Democratic House members who the group views as politically vulnerable over impeachment, Alayna Treene reports.
- Pro-Trump groups are flooding the airwaves ahead of this month's expected House vote on articles of impeachment — spending millions to pressure Democrats in swing districts to vote no.
- "The goal is to make the impeachment vote as hard as possible for them," America First Policies spokeswoman Kelly Sadler tells Axios.
The ads are timed to pick up after a run of similar anti-impeachment ads from another pro-Trump group, American Action Network.
- Starting next week, both groups will ramp up at the same time for "a full court press," Sadler said.
- The RNC and Trump campaign will run their own ads calling Democrats' impeachment effort a "sham."
The 30-second America First spots, which will drop on Facebook, via text, in newspapers and on TV over the next two weeks, are nearly identical to ads the group spent $1 million on in October.
- Go deeper: See a list of targeted lawmakers. ... Watch one of the ads here.
Editor’s note: This story has been corrected to show that 27 Democratic lawmakers are being targeted, not 28.