3. Exclusive: Biden ad calls for nationwide mask mandates
Joe Biden's campaign today launches an ad calling for "NATIONWIDE MASK MANDATES," after Biden said yesterday that every governor should require outdoor mask use for at least three months, Axios' Hans Nichols reports.
- Why it matters: With Sen. Kamala Harris in place to amplify the message, the campaign is signaling it will hit President Trump on the pandemic every day.
A campaign official tells Axios the ad, "Ready to Lead," will run in Wisconsin, Michigan, Pennsylvania, North Carolina, Florida, Arizona and Nevada.
- "Joe Biden knows we need to listen to medical experts, and take action now," the narrator says. "That starts by expanding testing; calling for mask mandates nationwide, starting immediately; and producing more protective gear here at home."
A second virus-themed ad, "Dignity," targets seniors, with cuts from Biden's big virus speech on June 30, played over scenes of the former vice president comforting older Americans.
- Both ads, as well as a 60-second spot released yesterday, are part of massive existing buys worth $20 million this week, and $24 million next week.
In a new memo, deputy campaign manager Kate Bedingfield says Trump has told more than 150 virus lies:
- "As Vice President Biden has said many times, the American people can face any challenge if you simply tell them the truth."
- The memo underscores the Biden campaign’s theory of the election: It will come down to the virus and Trump’s response to it.
Between the lines: Bedingfield's memo signals that, if elected, Biden would be prepared to tell Americans things they may not want to hear when it comes to controlling the virus.
- Biden acknowledged yesterday that masks are "uncomfortable," before adding that a mandate would get "our kids back to school sooner and safer."
The other side: Trump appears to welcome a mask smackdown, instantly pouncing on Biden's call for governors to require Americans to wear masks "when they're outside for the next three months, at a minimum."
- At a White House briefing, Trump called it a "sweeping new mandate to law-abiding citizens."
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