SubscribeArrow

Happy Saturday from Austin, where South by Southwest means Hulu ads on the MetroRail trains, plugs for upcoming Hollywood movies on the pedicabs, and an HBO tease on the hotel keys.

  • Behave tonight: Your phone will spring ahead as you sleep.
  • Tomorrow is college basketball's Selection Sunday, kicking off March Madness (in case this week wasn't mad enough for you).

Thanks for reading. We'll have live updates all weekend on Axios.com ...