🇫🇷 It's Tuesday morning, and a dark day in the City of Lights.
🏈 Situational awareness: Seattle Seahawks quarterback Russell Wilson is the highest paid NFL player in history — with a four-year, $140 million extension that includes a $65 million signing bonus, ESPN's Adam Schefter reported after midnight.
Having lots of money at the beginning of a presidential race — or even at the end — matters much less than it did in the past, Axios' Felix Salmon and Alexi McCammond write.
Be smart: President Trump probably could have won in 2016 with no money.
The bottom line: In many ways, the money primary is not important because money is important, but rather because it helps determine which candidates are taken seriously by the media.
A bare minimum of money is necessary to staff a campaign, keep it on the road, and keep its vital functions on track — although Trump might have effectively disproved even that. Beyond that bare minimum, money tends to go in two directions: consultants and TV ads.
In 2020, earned (free) media will, once again, be of paramount importance. And this time, the earned media that matters will increasingly be social — especially Facebook and Instagram — rather than TV.
Rebuilding could take decades ... Three worthy reflections on the 12-hour inferno that engulfed Paris' medieval Notre Dame cathedral, claiming its spire and roof, but sparing its bell towers:
Rich Lowry column in N.Y. Post: "It survived the rampages of iconoclastic Huguenots in the 16th century, the depredations of radicals during the French Revolution in the 18th century (they transformed it into a shrine to the Cult of Reason, used it as a warehouse and wanted to melt down the bells) and incidental damage during two world wars in the 20th century."
WashPost's James McAuley: "To have lived in Paris in recent years is to be well acquainted with loss and even unspeakable tragedy."
N.Y. Times architecture critic Michael Kimmelman: "Visited by some 13 million people a year, the cathedral, established during the 12th century, is the biggest architectural attraction in Paris."
The Trump campaign is spending nearly half (44%) of its Facebook ad budget to target users who are over 65. Democratic candidates are only spending 27% of their budgets on that demographic, according to data given exclusively to Axios' Sara Fischer by Bully Pulpit Interactive.
Other data points pulled from the Facebook ad archive show that Trump is using most of those ads targeted towards older people to talk about immigration:
How it works: In March, Facebook opened up its ad archive for the first time in a way that makes it possible to glean insights about a campaign's targeting and messaging strategy. Previously, only spending data was available.
By the numbers:
Be smart: Traditionally, campaigns targeted older viewers mostly via national TV buys or direct mailings. This data shows that the Trump campaign sees an opportunity to target them digitally, too.
Some of the more than a dozen current and former White House officials who cooperated with Robert Mueller are worried that his report — now expected Thursday — will expose them as the source of damaging information about President Trump, NBC's Carol E. Lee, Hallie Jackson and Kristen Welker report.
When Mick Mulvaney, now acting White House chief of staff, took over the Consumer Financial Protection Bureau, the fledgling agency (which Elizabeth Warren helped create) "was perhaps Washington’s most feared financial regulator," Nick Confessore writes in the new N.Y. Times Magazine cover story:
Why it matters: "Mulvaney’s careful campaign of deconstruction offers a case study in the Trump administration’s approach to transforming Washington, one in which strategic neglect and bureaucratic self-sabotage create versions of agencies that seem to run contrary to their basic premises."
The South Florida Sun Sentinel and Pittsburgh Post-Gazette won Pulitzer Prizes, recognized with the Capital Gazette of Maryland, for covering horrifying mass shootings at a high school, a synagogue and a newsroom, AP reports.
"Why U.S. Foreign Policy Will Never Recover" ... Daniel Drezner, Fletcher School professor of international politics, argues in the forthcoming issue of Foreign Affairs that American hegemony is not coming back.
U.S. hard power is in relative decline and U.S. soft power has taken a huge hit, he writes:
"[T]he erosion predated [Trump] by a good long while. Shifts in the way Americans debate and conduct foreign policy will make it much more difficult to right the ship in the near future."
Tiger Woods' win at the Masters could revitalize the golf industry, which has struggled in the past decade, AP reports:
Enthusiasm for golf waned during Tiger's 11-year drought:
Ratings for Sunday's "Game of Thrones" final-season premiere set a series record— 17.4 million viewers, per Hollywood Reporter:
Be smart ... Axios' Sara Fischer, in today's Media Trends newsletter, warns of "the end of appointment TV" since "Thrones," one of the last remaining shows that kept an appointment-viewing culture alive, is nearing its end.